Creative Lead

About The Opportunity

• Own and evolve the brand’s visual identity across digital, social, performance marketing, video, and offline touchpoints to ensure a cohesive brand experience.
• Lead creative strategy and concepting: translate business goals into compelling campaign ideas and production-ready creative briefs.
• Manage, mentor and grow a multidisciplinary creative team of designers and video editors; set standards for quality, delivery and review.
• Execute and supervise production of motion graphics, short-form video (reels, shorts), static ads, email creatives and landing visuals—ensuring on-brand assets delivered on time and on brief.
• Partner closely with marketing, product and content teams to A/B test and iterate creatives for improved CTR, CVR and engagement; use performance data to optimize assets.
• Define scalable creative workflows and asset libraries, introduce tooling (templates, components) and maintain brand guidelines to accelerate high-quality output.
  

Skills & Qualifications

Must-Have

• 6+ years experience in design, branding, content marketing or agency environments with 2+ years leading a creative team.
• Strong portfolio showing end-to-end campaigns, brand systems, and short-form video work.
• Hands-on with video & motion tools (Premiere Pro, After Effects, CapCut) and design tools (Figma, Photoshop, Canva).
• Proven ability to optimize performance creatives using data (A/B testing, audience learnings) and work with performance marketing teams.
  

Preferred

• Experience in healthcare, D2C, or marketing agencies and familiarity with regulatory/claims-sensitive creative.
• Knowledge of emerging creative formats, AI-assisted design tools and rapid content production for social platforms.
• Strong stakeholder management, storytelling skills and excellent written/verbal communication.
  

• Competitive salary with performance-linked reviews and medical coverage for employees and dependents.
• Collaborative, fast-paced environment with emphasis on ownership, creative autonomy and continuous learning.
• Opportunity to shape brand strategy and scale creative operations in a high-growth digital health business.