Creative Head

Job Description

Job Title: Product Marketing & Research Manager Location: Sector 63, Noida Job Type: Full-Time | Experience: 4–8 years Industry: Electronics / Consumer Electronics / IoT Department: Product Strategy & Marketing Job Summary We are hiring a Product Marketing & Research Manager to lead product strategy, market research, and go-to-market execution for our electronics product line. This role is ideal for someone with a strong background in product management, customer research, and marketing strategy within the electronics industry. Key Responsibilities Conduct market research, customer interviews, and competitive analysis to identify trends and opportunities. Define product requirements and collaborate with R&D and engineering teams. Develop go-to-market strategies and lead product launches. Craft product messaging and positioning for B2B and B2C audiences. Create marketing collateral, sales tools, and promotional content. Analyze campaign performance and product adoption metrics. Collaborate with cross-functional teams including sales, design, and support. Ensure brand consistency across all product communications. Required Qualifications Bachelor’s degree in Electronics, Marketing, Business, or related field (Master’s preferred). 4–8 years of experience in product marketing, product management, or market research in the electronics industry. Strong understanding of electronics products, lifecycles and customer behavior. Proficiency in tools like Google Analytics, CRM systems, and survey platforms. Excellent communication, analytical, and project management skills. Preferred Skills Experience with consumer electronics, IoT, or electronic components. Familiarity with agile product development and UX research. Knowledge of SEO/SEM and digital marketing platforms. Ability to translate technical features into customer-centric benefits. What We Offer Opportunity to work on cutting-edge electronics products. Collaborative and innovation-driven work environment. Competitive salary, performance bonuses, and career growth opportunities. Show more Show less