Creative Content Strategist

Gurugram (Onsite)

Department:

About Sova

Apple of Supplements

SovaX

We are backed by leading global investors and united by one mission:

Add a billion healthy years to the world.

building iconic brands

Why Join Us

brand people love

voice of Sova

precision health

high ownership, creative freedom,

Role Overview

Creative Content Strategist

ideation, scripting, and execution

Key Responsibilities

🎬 Content Strategy & Ideation

• Develop and execute a content strategy that drives awareness, engagement, and revenue.
• Conceptualize creative ideas for

  ads, social media, and brand campaigns

  that spark emotion and action.
• Identify storytelling opportunities across Meta, YouTube, Google, email, and website.

⚡ Creative Execution

• Own the production of

  50 unique video creatives per month

  — from script to shoot to launch.
• Write

  scripts, ad copies, and taglines

  optimized for thumb-stopping performance.
• Collaborate with designers, editors, and production teams for on-time, high-quality delivery.
• Oversee the creative direction during shoots to ensure alignment with campaign goals.

📊 Performance-Driven Approach

• Partner with the performance marketing team to link

  creative storytelling to revenue outcomes.

• Track and improve metrics like

  hook rate, CTR, engagement, and conversions.

• Run

  A/B tests

  and refine creative strategy based on insights and results.

🤝 Collaboration & Brand Alignment

• Work cross-functionally with

  Marketing, Nutrition, and Design

  teams for seamless brand messaging.
• Ensure every creative asset reflects Sova’s tone, personality, and design ethos.
• Stay on top of content trends and the evolving digital landscape in health and wellness.

Key Performance Indicators (KPIs)

• Revenue growth driven by creative performance.
• Consistent improvement in ad metrics —

  hook rate, CTR, engagement, conversion.

• Delivery of 50+ unique, high-quality video creatives monthly.
• Brand consistency and creative innovation.

Qualifications & Skills

• Bachelor’s degree in

  Marketing, Communications, Media, or related fields.

• Overall Work experience of 6 years or more with a minimum of 3 years

  of relevant experience in content strategy, creative direction, (D2C or wellness preferred)
• Experience working at a Creative agency and (or) Health & Wellness Brands preferred but not mandatory.
• Proven experience in

  video-first content creation

  (Meta / YouTube ads).
• Excellent

  writing, conceptual thinking, and storytelling

  ability.
• Strong understanding of

  digital ad metrics and consumer psychology.

• Hands-on with fast turnarounds and data-backed creative iterations.

Please include a link to your portfolio, showreel, or past campaign work (ads, social content, brand films, etc.).

What We Offer

💡 Freedom to shape the creative voice of one of India’s most innovative health brands.

🤝 A collaborative team obsessed with creative excellence.

🚀 A culture that rewards bold thinking and ownership.

💰 Competitive pay + performance-based rewards.

🌱 Work with purpose — creating healthier lives, at scale.

Steve Jobs

Join us. Build the Apple of Supplements.