Content Writer

Job Title:

Location:

Experience:

Role Overview

Key Responsibilities

• Content Strategy & Planning (10%)
• Develop and manage a content calendar aligned with business priorities, campaigns, and product launches.
• Collaborate with internal stakeholders to ensure consistent messaging across all content initiatives.
• SEO Content Creation (20%)
• Create high-quality, SEO-optimized content including blogs, website pages, and pillar content.
• Use tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility and keyword targeting.
• Website Content & Digital Marketing Support (10%)
• Own and manage content for the corporate website—page updates, service descriptions, banners, and landing pages.
• Collaborate with digital and web teams to improve site engagement, messaging consistency, and lead conversion.
• Support content creation for performance marketing campaigns, landing pages, and emailers.
• Thought Leadership & Corporate Content (15%)
• Write whitepapers, case studies, newsletters, and ghostwritten articles for leadership.
• Draft bylined articles and op-eds for external publications to establish Embee’s thought leadership.
• Public Relations & Media Outreach (15%)
• Collaborate with PR agencies/internal teams to draft press releases, media pitches, and background documents.
• Support media opportunity identification, coordinate interviews, and assist with media placement of thought leadership pieces.
• Monitor media coverage and contribute to PR performance reports.
• Social Media Content (10%)
• Create platform-specific content (LinkedIn, X/Twitter, etc.) to amplify campaigns, media mentions, and product news.
• Drive social sharing of executive quotes, interviews, press mentions, and awards.
• Brand Messaging & Tone (5%)
• Ensure brand consistency across content formats.
• Support messaging evolution based on market and product shifts.
• Performance Monitoring (5%)
• Track key metrics like traffic, engagement, backlinks, media pickups, and brand mentions.
• Recommend content and PR optimizations based on data insights.
• Cross-functional Collaboration (10%)
• Work closely with design, product marketing, digital, and sales teams to deliver integrated, multimedia content.
  

Requirements

• 4+ years of B2B content writing experience, preferably in the tech/SaaS domain.
• Hands-on exposure to PR tasks like press release writing, media coordination, or brand communications.
• Portfolio showcasing a variety of formats: blogs, whitepapers, case studies, presentations and leadership content.
• Strong understanding of SEO, digital content trends, and the B2B buying journey.
• Exceptional writing, editing, and storytelling skills.
• Experience with tools like WordPress, HubSpot, SEMrush, or Pardot is a plus.
• Bachelor’s/Master’s in Communications, Marketing, Journalism, or related fields.