Content Writer

Job Description

We seek a versatile Content Writer (2-4 years’ experience) with a passion for education technology to join our Creative & Marketing team. You’ll craft high-quality, SEO-optimized content across formats—blogs, website copy, social media, email campaigns, course descriptions, and thought leadership pieces—to drive engagement and support our mission. Key Responsibilities 1. Content Creation & Strategy Write, edit, and optimize Ed-Tech-focused content : Blogs/articles (e.g., “AI in Classroom Learning,” “Microlearning Trends”). Website copy (landing pages, product descriptions). Social media posts (Meta, YouTube, LinkedIn, Twitter, etc), ad copies, and email campaigns . Whitepapers/case studies showcasing Ed-Tech impact. Ensure content aligns with learner personas (learners, trainers, institutions) and brand voice . Develop SEO-friendly content to improve organic reach and engagement. 2. SEO & Research Conduct in-depth industry & keyword research to ensure accuracy and relevance. Stay updated on Ed-Tech trends (e.g., gamification, LMS platforms, AI tools). Collaborate with the marketing team to align content with brand messaging & campaign goals . Stay updated on content trends, Analyse competitor content strategies, and implement SEO best practices (tools: Ahrefs, SEMrush, Keyword Planner,ubber suggest). 3. Collaboration & Optimization Work with SMEs, designers, and marketers to create compelling, data-backed content. Optimize existing content for readability, engagement, and conversions . Track performance via Google Analytics and adjust strategies. Ensure consistency in brand tone, style, and voice across all platforms. 4. Industry Thought Leadership Develop authoritative content (e.g., guides, webinars) to position Certera as an Ed-Tech leader. Simplify complex topics (e.g., adaptive learning) for diverse audiences. Skills & Qualifications ✅ Must-Have: 2-4 years of content writing experience , ideally in Ed-Tech, e-learning, or education . Portfolio showcasing SEO-driven, audience-adaptive writing . Proficiency in SEO tools, CMS (WordPress/Moodle), and Google Analytics . Strong research, editing, and proofreading skills. ✅ Good-to-Have: Knowledge of instructional design principles . Basic graphic design/video scripting (Canva, Loom). Experience with B2B (institutions) or B2C (learner) content . Why Join Us? ✨ Impactful Work: Shape the future of digital education. ✨ Collaborative Culture: Work with passionate educators and marketers. ✨ Growth Opportunities: Access to upskilling resources and industry events. Industry: E-Learning Providers Employment Type : Full-time Show more Show less