Content Specialist – SME role

Job Overview:

Position Name: Content Specialist – SME role (Full-time role)

Work Location: Delhi

Department: Wadhwani Center for Government Digital Transformation (WGDT)

Reporting to: Director, Learning and Content Design

About Wadhwani Foundation (www.wfglobal.org):

Mission: Accelerating economic development in emerging economies through high-value job creation Objectives: Enabling the creation of 10M jobs and placement of 25M by 2030 across 20-25 emerging economies

Wadhwani Foundation is a not-for-profit with the primary mission of accelerating economic development in emerging economies by driving large-scale job creation through entrepreneurship, innovation and skills development. Founded in 2000 by Silicon Valley entrepreneur, Dr Romesh Wadhwani, today the Foundation is scaling impact in 25 countries across Asia, Africa, and Latin America through the following Initiatives:

1. Wadhwani Entrepreneur: Inspiring, educating, and enabling Startup entrepreneurs

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  Wadhwani NEN: Empowers students with knowledge and skills through Courses and Startup Labs to create high-potential startups
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  Wadhwani Advantage: Accelerating the growth of tens of thousands of SMEs by providing personalized, on-demand knowledge and consulting resources through an AI-enabled mobile platform to create millions of new jobs.

2. Wadhwani Skilling Network: Empowering millions of students with 21st-century employability skills that drive family-supporting wages.

3. Wadhwani AI (a partner program): A first-of-its-kind AI research institute in the world – a non-profit dedicated exclusively to applying AI for social good.

4. Wadhwani Center for Government Digital Transformation (WGDT): Enable governments to embrace emerging technologies that will help accelerate the implementation of digital initiatives. Upskill and hand-hold Government Organizations with emerging technologies to accelerate population-scale digital solutions and craft new-age policies

Our Culture:

WF is a global not-for-profit, and works like a start-up, in a fast-moving, dynamic pace where change is the only constant and flexibility is the key to success.

Three mantras that we practice across job roles, levels, functions, programs and initiatives, are Quality, Speed, and Scale, in that order.

We are an ambitious and inclusive organization, where everyone is encouraged to contribute and ideate. We are intensely and insanely focused on driving excellence in everything we do.

We want individuals with the drive for excellence, and passion to do whatever it takes to deliver world-class outcomes to our beneficiaries. We set our standards often more rigorous than what our beneficiaries demand, and we want individuals who love it this way.

We have a creative and highly energetic environment – one in which we look to each other to innovate new solutions not only for our beneficiaries but for ourselves too. Open to collaborating with a borderless mentality, often going beyond the hierarchy and siloed definitions of functional KRAs, are the individuals who will thrive in our environment.

This is a workplace where expertise is shared with colleagues around the globe. Individuals uncomfortable with change, constant innovation, and short learning cycles and those looking for stability and orderly working days may not find WF to be the right place for them.

Finally, we want individuals who want to do greater good for society by leveraging their area of expertise, skills and experience.

The foundation is an equal opportunity firm with no bias towards gender, race, colour, ethnicity, country, language, age and any other dimension that comes in the way of progress.

Join us and be a part of us!

Job Description:

As part of the Learning and Content Design team at the Wadhwani Center for Government Digital Transformation (WGDT), the Content Specialist – SME will play a pivotal role in designing and delivering cutting-edge online learning experiences focused on emerging technologies in governance. This role is tailored for individuals who combine deep technical knowledge with a creative flair for content development—especially using Generative AI (GenAI) tools.

The incumbent will be responsible for creating, designing, curating, developing, and managing high-quality online content, including videos, explainers, use cases, and assessments, while ensuring relevance and accessibility for government officials. The role demands active integration of GenAI tools (e.g., ChatGPT, HeyGen, Synthesia) in content workflows to drive speed, innovation, and scalability.

This position involves strategic planning of course structures, ongoing collaboration with vendors and partners, and ensuring instructional and technical quality throughout the learning product lifecycle. The ideal candidate will demonstrate thought leadership in the use of AI for content innovation, and an ability to translate complex tech concepts into simplified learning experiences that enable population-scale digital transformation in governance.

Key Responsibilities:

1. Content Creation & GenAI Integration

a) Design, develop, and review online content including videos, explainers, use cases, and assessments using GenAI tools (e.g., ChatGPT, HeyGen, Synthesia).

b) Monitor content workflows enabled by GenAI and ensure alignment with instructional goals and audience needs.

c) Ensure ethical and effective use of GenAI for content ideation, scriptwriting, video narration, and visualization.

2. Course Strategy & Content Planning

a) Conduct in-depth research, corroborate and consolidate application-based use cases on emerging technology applications relevant to Indian and global public sector use cases.

b) Ability to create and design of course outlines and structures for online learning products

c) Identify areas where GenAI tools can accelerate content generation and support instructional design.

3. Content Quality Assurance

a) Review and refine AI-generated course materials and scripts to ensure accuracy, clarity, accessibility, and relevance for government officials.

b) Translate complex technical topics into simplified, contextualized learning experiences suitable for adult learners in governance.

4. Vendor & Partner Collaboration

a) Liaise with external vendors and AI-based content creators to ensure high-quality and timely delivery of learning products.

b) Provide guidance and feedback on the use of GenAI and digital tools throughout the content development lifecycle.

5. Learning Product Enablement

a) Support the Content team, with SME inputs across projects—from conceptualization to final deployment.

b) Drive experimentation and implementation of GenAI-powered innovations across self-paced courses, microlearning, and use-case repositories.

6. Thought Leadership & Innovation

a) Stay abreast of developments in GenAI, data analytics, and AI in governance to identify emerging content themes.

b) Recommend new formats, tools, and strategies to improve learning effectiveness and engagement at scale using AI capabilities.

Skills & Experience:

Education:

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  Graduate or Postgraduate in Learning Design, Graphic Design, or Engineering, Data Science, Computer Science, or related fields.
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  Certification/s in AI-powered content creation tools (e.g., Synthesia, HeyGen, Pictory, Canva AI, ChatGPT) for designing videos and digital learning content are desirable

Experience:

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  5–10 years of experience in technical content creation or emerging technologies with at least 3 years in a content creation, learning design, or Subject Matter Expert (SME) role, OR
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  A strong fresher profile with internship experience in technology-led content development or instructional design using AI tools.

Technical & Functional Skills:

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  Demonstrated proficiency in designing and developing online learning content using GenAI tools (e.g., ChatGPT, Claude, Gemini, Synthesia, HeyGen, Pictory, D-ID).
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  Familiarity with instructional design principles, learning experience platforms (LXPs), and video-based learning formats.
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  Ability to use GenAI to create and optimize scripts, assessments, voice-overs, and visual learning elements.
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  Hands-on experience with digital content management and workflow tools (e.g., LMS platforms, PowerPoint, Canva, Articulate, Notion, Trello, etc.)
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  Proven experience in applying technologies such as AI, ML, NLP, or Analytics in governance, skilling, or public service domains.

Behavioural Competencies:

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  Creative thinker with a passion for creating online formats of learning content
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  Excellent research, writing, and analytical thinking skills to translate complex ideas into accessible content.
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  Collaborative and comfortable working across functions and managing external partners and creative teams.
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  High sense of accountability, quality, and ownership over content delivery and impact measurement.
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  Ability to rapidly adapt to new tools, short iteration cycles, and fast-moving project timelines.