Content Specialist

We are seeking a creative and versatile Content Strategist to lead the planning, creation, and distribution of engaging content across digital platforms. This role demands a deep understanding of social media, blogging, SEO, customer engagement, and modern content tools — including AI-powered solutions. The ideal candidate will collaborate across product, research, and community teams to ensure content is strategic, brand-aligned, and performance-driven.

Key Responsibilities

Content Strategy & Execution

• Develop and execute a multi-platform content strategy aligned with brand identity and business objectives.

• Maintain editorial calendars for blogs, social media, videos, and campaign content.

• Ensure timely and consistent content delivery across all platforms and group companies.

• Structure content for clarity, strategic alignment, and audience engagement.

• Leverage AI tools (like ChatGPT, Jasper, SurferSEO, etc.) for ideation, drafting, optimization, and productivity.

• Conduct keyword research to optimize blogs and digital content for SEO.

Blog & Content Creation

• Write and edit insightful blog posts, social media content, scripts, and marketing assets.

• Collaborate with subject matter experts to create high-value, original content.

• Experiment with formats such as interactive posts, carousels, reels, and infographics to boost engagement.

Social Media & Community Engagement

• Plan and produce relevant, trending, and brand-aligned content for Instagram, LinkedIn, YouTube, and more.

• Engage with potential customers through comments, DMs, and interactive content.

• Create onboarding journeys and welcome flows for new community members.

• Lead regular community activities and content-driven interactions to build loyalty and engagement.

Cross-functional Collaboration & Marketing Support

• Support go-to-market strategies with content for product launches, updates, and campaigns.

• Use insights from market trends, product research, and customer feedback to shape messaging.

• Partner with product, design, and community teams to deliver unified brand communication.

Competitor & Market Research

• Conduct ongoing competitive content analysis and industry research.

• Identify content gaps, audience opportunities, and emerging trends.

• Present data-backed insights to guide editorial and creative direction.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field (Master’s degree is a bonus).

• Minimum 2 years of experience in content strategy, digital marketing, or content creation.

• Excellent writing, editing, and storytelling abilities with a sharp eye for detail.

• Understanding of SEO, keyword research tools, and content performance tracking.

• Experience with AI-powered content tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO, Canva Magic Write).

• Comfortable learning and integrating new-age tools to enhance productivity and content performance.

• Familiarity with social media engagement tactics and community management.

• Basic graphic and video editing skills (e.g., Adobe Photoshop, Canva, CapCut, or equivalents).

• Proven ability to work cross-functionally and manage content timelines in a fast-paced, agile environment.

Preferred Skills

• Experience in video scripting, short-form content creation, and editing.

• Experience working with community-led brands or social-first marketing strategies.

• Proficiency in content management systems like WordPress.

Job