We are seeking a creative and versatile Content Strategist to lead the planning, creation, and distribution of engaging content across digital platforms. This role demands a deep understanding of social media, blogging, SEO, customer engagement, and modern content tools — including AI-powered solutions. The ideal candidate will collaborate across product, research, and community teams to ensure content is strategic, brand-aligned, and performance-driven. Key Responsibilities Content Strategy & Execution • Develop and execute a multi-platform content strategy aligned with brand identity and business objectives. • Maintain editorial calendars for blogs, social media, videos, and campaign content. • Ensure timely and consistent content delivery across all platforms and group companies. • Structure content for clarity, strategic alignment, and audience engagement. • Leverage AI tools (like ChatGPT, Jasper, SurferSEO, etc.) for ideation, drafting, optimization, and productivity. • Conduct keyword research to optimize blogs and digital content for SEO. Blog & Content Creation • Write and edit insightful blog posts, social media content, scripts, and marketing assets. • Collaborate with subject matter experts to create high-value, original content. • Experiment with formats such as interactive posts, carousels, reels, and infographics to boost engagement. Social Media & Community Engagement • Plan and produce relevant, trending, and brand-aligned content for Instagram, LinkedIn, YouTube, and more. • Engage with potential customers through comments, DMs, and interactive content. • Create onboarding journeys and welcome flows for new community members. • Lead regular community activities and content-driven interactions to build loyalty and engagement. Cross-functional Collaboration & Marketing Support • Support go-to-market strategies with content for product launches, updates, and campaigns. • Use insights from market trends, product research, and customer feedback to shape messaging. • Partner with product, design, and community teams to deliver unified brand communication. Competitor & Market Research • Conduct ongoing competitive content analysis and industry research. • Identify content gaps, audience opportunities, and emerging trends. • Present data-backed insights to guide editorial and creative direction. Requirements • Bachelor’s degree in Communications, Journalism, Marketing, or a related field (Master’s degree is a bonus). • Minimum 2 years of experience in content strategy, digital marketing, or content creation. • Excellent writing, editing, and storytelling abilities with a sharp eye for detail. • Understanding of SEO, keyword research tools, and content performance tracking. • Experience with AI-powered content tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO, Canva Magic Write). • Comfortable learning and integrating new-age tools to enhance productivity and content performance. • Familiarity with social media engagement tactics and community management. • Basic graphic and video editing skills (e.g., Adobe Photoshop, Canva, CapCut, or equivalents). • Proven ability to work cross-functionally and manage content timelines in a fast-paced, agile environment. Preferred Skills • Experience in video scripting, short-form content creation, and editing. • Experience working with community-led brands or social-first marketing strategies. • Proficiency in content management systems like WordPress. • Working knowledge of analytics platforms like Google Analytics, Meta Insights, or Looker Studio. Job
Role Summary: We are seeking dynamic and result-oriented Leasing Professionals who will be responsible for identifying potential tenants, managing the end-to-end leasing process, maintaining client relationships, and ensuring optimum occupancy levels across our commercial and retail real estate assets. Key Responsibilities: 1. Lead Generation & Client Acquisition Identify and approach potential tenants for commercial, retail, and office spaces. Build and maintain a strong broker network and corporate client database. Execute local marketing and awareness activities for vacant properties. 2. Site Visits & Client Engagement Schedule and conduct property site visits for prospective tenants. Clearly explain project features, benefits, leasing terms, and commercial value proposition. Act as the face of Shray Projects while engaging with corporate clients, start-ups, retail chains, etc. 3. Lease Negotiation & Documentation Participate in lease negotiations, proposals, and finalization of commercial terms. Coordinate with legal teams for lease deed preparation, registration, and compliance. Ensure timely execution of all documentation and verification procedures. 4. Market Intelligence & Competitor Analysis Conduct regular market research and analyze competitor offerings, pricing, and tenant mix. Provide feedback on rental trends, tenant demands, and occupancy benchmarks. Recommend pricing strategies and tenant categories based on insights. 5. Coordination & Reporting Liaise with internal departments (Legal, Design, Project, CRM) for smooth leasing handovers. Maintain records of leads, prospects, closed deals, and renewals. Submit daily/weekly MIS and leasing status reports to management. 6. Relationship Management Ensure high tenant satisfaction by maintaining consistent follow-ups and post-leasing support. Handle client grievances or queries related to leasing with professionalism. Qualifications & Skills: Graduate/Postgraduate in Business Administration, Real Estate, or related fields. Minimum 2 years of experience in commercial leasing or real estate sales. Strong negotiation, interpersonal, and presentation skills. Knowledge of leasing documentation, RERA norms, and real estate regulations. Proficiency in MS Office, CRM tools, and basic data analysis. Must have a professional demeanor and be client-focused.
We’re seeking a data-driven Digital Marketing Executive to run campaigns on Meta and Google Ads along with SEO (on-page and off-page). The ideal candidate will drive conversions and ROI through strategic targeting, creative collaboration, and data-led insights. Key Responsibilities Campaign Planning & Execution · Launch and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) in line with performance goals. · Segment and target audiences — custom, lookalike, demographic, interest-based — to maximise relevance. Creative Coordination & A/B Testing · Collaborate with the design and content teams to develop persuasive ad creatives and optimised landing pages. · Conduct A/B tests on headlines, CTAs, visuals, and landing page flows. · Iterate campaigns based on performance insights. Budget Management & Optimisation · Allocate and manage media budgets across channels. · Monitor pacing and adjust bids to maximise ROI. · Continuously optimise campaigns by shifting budgets to high-performing segments. Continuous Learning & Trend Integration · Stay updated with platform algorithm changes, emerging ad formats, and industry best practices. · Bonus: Experience in real estate campaigns will be a strong advantage. Website SEO Responsibilities · Ensure on-page SEO hygiene in collaboration with the content team. · Stay up to date with SEO trends and integrate them into the brand's digital properties. · Manage off-page SEO activities including back links and directory submissions. Skills & Qualifications Platform Expertise · Minimum 2+ years hands-on experience with SEO, Google Ads Manager and Meta Ads Manager. Analytical & Reporting Skills · Proficient in UTM tagging, GTM, Google Analytics, and Excel / Looker Studio / Data Studio. Data-Driven Marketing · Strong grasp of metrics like CPC, ROAS, CTR, CPA. · Ability to derive and act on data-led insights. Collaboration & Communication · Strong coordination skills with creative teams. · Clear, structured communication of performance insights to stakeholders. Organizational Ability· Detail-oriented and adept at managing multiple campaigns, budgets, and deadlines simultaneously. About You · Analytical & Problem-solving: You thrive on data and ROI improvement. · Collaborative: You work well with both creatives and marketing strategists. · Always Learning: You stay ahead of digital trends and platform updates. · Structured & Detail-Oriented: You manage campaigns, timelines, and budgets with precision. Experience & Education : Minimum 2 years in digital/performance marketing, managing Google and Meta Ads. Basically a person should know their way around Performance Marketing and SEO, even if they have lesser experience. Education: Bachelor’s degree in Marketing, Business, or equivalent industry experience.
Digital Marketing Executive About the Role We’re seeking a data-driven Digital Marketing Executive to run campaigns on Meta and Google Ads along with SEO (on-page and off-page), driving conversions and ROI through strategic targeting, creative collaboration, and data-led insights. Key Responsibilities Campaign Planning & Execution Launch and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) according to defined goals. Segment and target audiences (custom, lookalike, demographic, interest-based) to maximise relevance. Creative Coordination & A/B Testing Coordinate with design/content teams to develop persuasive ad creatives and optimised landing pages. Conduct A/B tests on headlines, CTAs, visuals, and landing page flows, iterating based on performance insights. Tracking, Analytics & Reporting Set up UTM tags, Meta Pixel, GTM, conversion events, and Google Analytics to ensure robust tracking. Monitor CPC, CTR, CPA, ROAS and other KPIs. Generate weekly performance reports with actionable recommendations. Budget Management & Optimisation Allocate and manage budgets across channels, pacing spends and adjusting bids for efficient ROI. Optimise campaigns continuously, shifting budgets to high-performing segments. Continuous Learning & Trend Integration Stay updated on platform algorithm changes, emerging ad formats, and best practices. Bonus: Apply knowledge of real estate campaigns if available. Website SEO Optimise SEO across the website and ensure hygiene is maintained with the help of the content team Stay on top of new trends in SEO and ensure they are also operationalised on brand websites Take care of off-page SEO for the website Skills & Qualifications Platform Expertise : 2+ years hands-on experience with Google Ads Manager and Meta Ads Manager. Analytical & Reporting Skills : Proficient with UTMs, GTM, Google Analytics, Excel or Looker Studio/Data Studio. Data-Driven Marketing : Comfort with metrics like CPC, ROAS, CTR, CPA; ability to derive actionable insights. Testing & Optimization Mindset : Skilled at A/B testing various elements (creatives, copy, CTAs), and optimizing accordingly. Collaboration & Communication : Strong coordination with creative teams; clear and concise reporting to stakeholders. Organizational Ability : Sharp attention to detail, adept at managing multiple campaigns, budgets, and timelines. Bonus : Experience running performance campaigns for real estate verticals. Nice-to-Have Google Ads, Facebook Blueprint, or GA certifications. Experience in CRM, remarketing, or funnel automation. Familiarity with Data Studio, Looker, or advanced Excel for enhanced reporting. About You Analytical and Problem-solving : You thrive in data, constantly optimizing for better ROI. Collaborative : You work seamlessly with creatives and performance stakeholders. Learner : You stay ahead of changing platforms, new formats, and market trends. Structured & Detail-Oriented : Comfortable managing budgets, pacing, and campaign consistency. Experience & Education Experience : Minimum 2 years in performance or digital marketing roles managing Google and Meta ads. Education : Bachelor’s degree in Marketing, Business, or similar; or equivalent industry experience.
Job Summary We are seeking a creative and versatile Content Strategist to lead the planning, creation, and distribution of engaging content across digital platforms. This role demands a deep understanding of social media, blogging, SEO, customer engagement, and modern content tools — including AI-powered solutions. The ideal candidate will collaborate across product, research, and community teams to ensure content is strategic, brand-aligned, and performance-driven. Key Responsibilities Content Strategy & Execution Develop and execute a multi-platform content strategy aligned with brand identity and business objectives. Maintain editorial calendars for blogs, social media, videos, and campaign content. Ensure timely and consistent content delivery across all platforms and group companies. Structure content for clarity, strategic alignment, and audience engagement. Leverage AI tools (like ChatGPT, Jasper, SurferSEO, etc.) for ideation, drafting, optimization, and productivity. Conduct keyword research to optimize blogs and digital content for SEO. Blog & Content Creation Write and edit insightful blog posts, social media content, scripts, and marketing assets. Collaborate with subject matter experts to create high-value, original content. Experiment with formats such as interactive posts, carousels, reels, and infographics to boost engagement. Social Media & Community Engagement Plan and produce relevant, trending, and brand-aligned content for Instagram, LinkedIn, YouTube, and more. Engage with potential customers through comments, DMs, and interactive content. Create onboarding journeys and welcome flows for new community members. Lead regular community activities and content-driven interactions to build loyalty and engagement. Cross-functional Collaboration & Marketing Support Support go-to-market strategies with content for product launches, updates, and campaigns. Use insights from market trends, product research, and customer feedback to shape messaging. Partner with product, design, and community teams to deliver unified brand communication. Competitor & Market Research Conduct ongoing competitive content analysis and industry research. Identify content gaps, audience opportunities, and emerging trends. Present data-backed insights to guide editorial and creative direction. Requirements Bachelor’s degree in Communications, Journalism, Marketing, or a related field (Master’s degree is a bonus). Minimum 2 years of experience in content strategy, digital marketing, or content creation. Excellent writing, editing, and storytelling abilities with a sharp eye for detail. Understanding of SEO, keyword research tools, and content performance tracking. Experience with AI-powered content tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO, Canva Magic Write). Comfortable learning and integrating new-age tools to enhance productivity and content performance. Familiarity with social media engagement tactics and community management. Basic graphic and video editing skills (e.g., Adobe Photoshop, Canva, CapCut, or equivalents). Proven ability to work cross-functionally and manage content timelines in a fast-paced, agile environment. Preferred Skills Experience in video scripting, short-form content creation, and editing. Experience working with community-led brands or social-first marketing strategies. Proficiency in content management systems like WordPress. Working knowledge of analytics platforms like Google Analytics, Meta Insights, or Looker Studio.