Digital Marketing Executive

Digital Marketing Executive

About the Role

data-driven Digital Marketing Executive

Key Responsibilities

• Campaign Planning & Execution

• Launch and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) according to defined goals.
• Segment and target audiences (custom, lookalike, demographic, interest-based) to maximise relevance. 

• Creative Coordination & A/B Testing

• Coordinate with design/content teams to develop persuasive ad creatives and optimised landing pages. Conduct A/B tests on headlines, CTAs, visuals, and landing page flows, iterating based on performance insights.

• Tracking, Analytics & Reporting

• Set up UTM tags, Meta Pixel, GTM, conversion events, and Google Analytics to ensure robust tracking.
• Monitor CPC, CTR, CPA, ROAS and other KPIs. Generate weekly performance reports with actionable recommendations.

• Budget Management & Optimisation

• Allocate and manage budgets across channels, pacing spends and adjusting bids for efficient ROI.
• Optimise campaigns continuously, shifting budgets to high-performing segments.

• Continuous Learning & Trend Integration

• Stay updated on platform algorithm changes, emerging ad formats, and best practices.
• Bonus: Apply knowledge of real estate campaigns if available.

• Website SEO

• Optimise SEO across the website and ensure hygiene is maintained with the help of the content team
• Stay on top of new trends in SEO and ensure they are also operationalised on brand websites
• Take care of off-page SEO for the website

Skills & Qualifications

• Platform Expertise

  :
• 2+ years hands-on experience with Google Ads Manager and Meta Ads Manager.

• Analytical & Reporting Skills

  :
• Proficient with UTMs, GTM, Google Analytics, Excel or Looker Studio/Data Studio.

• Data-Driven Marketing

  :
• Comfort with metrics like CPC, ROAS, CTR, CPA; ability to derive actionable insights.

• Testing & Optimization Mindset

  :
• Skilled at A/B testing various elements (creatives, copy, CTAs), and optimizing accordingly.

• Collaboration & Communication

  :
• Strong coordination with creative teams; clear and concise reporting to stakeholders.

• Organizational Ability

  :
• Sharp attention to detail, adept at managing multiple campaigns, budgets, and timelines.

• Bonus

  :
• Experience running performance campaigns for real estate verticals.

Nice-to-Have

• Google Ads, Facebook Blueprint, or GA certifications.
• Experience in CRM, remarketing, or funnel automation.
• Familiarity with Data Studio, Looker, or advanced Excel for enhanced reporting.

About You

• Analytical and Problem-solving

  : You thrive in data, constantly optimizing for better ROI.

• Collaborative

  : You work seamlessly with creatives and performance stakeholders.

• Learner

  : You stay ahead of changing platforms, new formats, and market trends.

• Structured & Detail-Oriented

  : Comfortable managing budgets, pacing, and campaign consistency.

Experience & Education

• Experience

  : Minimum 2 years in performance or digital marketing roles managing Google and Meta ads.

• Education

  : Bachelor’s degree in Marketing, Business, or similar; or equivalent industry experience.