Content Specialist

Job Description

Lorien Finance is a cross-broder fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for dynamic content writers to craft high-impact, relatable, and conversion-driven content for our social media, website, email campaigns, and blog. As a Content Writer at Lorien Finance , you will: Plan, research, and develop engaging, high-quality content aligned with our brand tone and messaging. Create multichannel content that resonates with Students & Parents, focusing on simplifying financial concepts, demystifying study-abroad loans, and showcasing success stories. Collaborate closely with the Marketing, Product, and Loan Operations teams to ensure content accuracy and relevance. Leverage AI-powered content generation tools (like ChatGPT, Perplexity) to streamline and scale content production. Develop a consistent content calendar that spans blogs, social media posts, email campaigns, landing pages, and website updates. Conduct SEO research to optimize content for search engines and improve organic reach. Key Responsibilities 1. Content Strategy & Planning Develop and manage a content calendar aligned with marketing goals and application seasons. Conduct audience research to identify content preferences and gaps. Analyze competitor content to identify differentiation opportunities. 2. Content Creation & Management Write informative and engaging blog posts that address pain points of both student and investor audiences. Create high-conversion landing page content that drives loan applications. Craft social media content that resonates with students and parents, blending storytelling with informative finance tips. Develop compelling email campaigns for lead nurturing and re-engagement. Generate website content that reflects Lorien’s vision, mission, and product offerings. 3. AI-Powered Content Production Leverage AI tools like ChatGPT for initial drafts and enhance with human creativity. A/B test AI-driven content variations to optimize performance and engagement. 4. SEO Optimization & Keyword Strategy Optimize content for search engines to increase organic reach. Develop long-tail keyword content for targeted, intent-driven traffic. Ensure on-page SEO best practices are applied consistently across the website and blog. Must-Have Skills: Proven experience (2-5 years) in writing across social media, blogs, email marketing, and web content. Strong SEO knowledge and experience with content management systems (CMS). Understanding of fintech, BFSI, or edtech sectors is a plus. Ability to translate complex financial concepts into easy-to-understand language. Familiarity with AI-powered content generation tools like ChatGPT, Pika Labs, and Runway ML (preferred). Strong storytelling skills to engage and educate target audiences. Content Channels You’ll Work On Social Media Platforms: Instagram, LinkedIn, YouTube, WhatsApp Communities Website & Landing Pages: SEO-optimized pages for lead generation Blogs & Thought Leadership Articles: Engaging long-form content Email Campaigns & Drip Sequences: Lead nurturing and customer engagement Show more Show less