Content Specialist

As a Digital Content Writer at Innovative Incentives, your role involves leading written communication across web, marketing, and campaign assets. You'll be crafting compelling narratives, developing B2B messaging frameworks, and producing high-impact content to connect with target audiences and support brand, sales, and product marketing goals. This position requires a unique blend of hustle, creativity, and consistency to shape narratives that resonate and are memorable. **Key Responsibilities:** - Develop and execute comprehensive content strategies for IT services and loyalty platforms - Write and manage content across various formats including website pages, blog articles, social media posts, sales decks, case studies, whitepapers, email sequences, webinar scripts, and more - Align all content with brand voice, audience expectations, and business goals - Collaborate with designers and marketers to visually bring content to life - Leverage SEO best practices to optimize digital content for search visibility - Maintain a content calendar for consistent publishing and engagement - Track content performance metrics and adjust strategy based on insights - Assist in crafting press releases, announcements, and external communications - Stay updated on trends in tech, marketing, and digital storytelling **Required Skills & Experience:** - Bachelors degree in English, Communications, Marketing, or a related field - 4+ years of professional writing experience, preferably in a B2B or IT/agency environment - Proven ability to craft engaging narratives across multiple formats and audiences - Excellent grammar, editing, and proofreading skills with attention to detail - Strong understanding of content strategy, brand positioning, and audience targeting - Familiarity with tools like Grammarly, SEMrush, Google Analytics, WordPress, and content management systems - A portfolio showcasing diverse writing samples across industries and formats **Preferred Qualifications:** - Prior experience writing for technology, SaaS, or loyalty marketing - Understanding of UX writing, microcopy, and customer journey content - Ability to work independently and manage multiple content streams in a fast-paced environment If you join Innovative Incentives, you'll be part of a fast-growing, merit-driven environment where your contributions make a real impact. You'll have the opportunity to work on high-impact projects across functions, gain exposure to passionate teams, and contribute to shaping the future of the organization. We value initiative, learning, and ownership, and offer opportunities for cross-functional growth. If you're looking to grow in a collaborative and future-focused organization, we welcome you to join us on this journey.,