Content Marketing Manager

Who are we?

The role?

What will you do?

• Content Strategy: Develop and maintain an editorial calendar aligned with marketing priorities, SEO goals, and campaign launches.
• SEO-Driven Top-of-Funnel Content: Plan, write, and optimize blog posts, landing pages, and resource content designed to rank for high-value keywords and drive qualified organic traffic. Ensure all assets are technically optimized for search and reflect Aarki’s brand voice.
• Long-Form & Funnel-Driving Content: Develop mid and bottom-funnel content including whitepapers, eBooks, case studies, one-pagers, sales enablement materials, and thought leadership articles. Collaborate with product, sales, and design to create assets for help.aarki.com and other knowledge-sharing channels that educate prospects and support conversion.
• Keyword & SERP Analysis: Conduct ongoing keyword research and competitor content audits to uncover new ranking opportunities.
• Content Distribution: Collaborate with the growth team to amplify content via email, social, and paid channels.
• Performance Tracking: Monitor organic traffic, rankings, and engagement metrics; adjust content strategy based on results.
• Brand Voice & Consistency: Ensure all content reflects Aarki’s tone, positioning, and visual identity.
• PR & Media Outreach: Manage press releases and coordinate with external media partners to secure coverage that supports Aarki’s brand positioning.
• Cross-Team Collaboration: Partner with design, product, and sales to develop case studies, one-pagers, and thought leadership assets.
• Process Improvement: Introduce tools and workflows to scale content creation and measurement.
  

What are we looking for?

• 4–6 years in content marketing, with a strong portfolio of SEO-optimized content.
• Proven track record of growing organic traffic through content.
• Expertise in keyword research tools (SEMRush, Ahrefs, Google Keyword Planner, etc.).
• Strong writing and editing skills, with the ability to adapt tone and complexity for different audiences.
• Analytical mindset; comfortable working with Google Analytics, Search Console, and SEO reporting dashboards.
• Good understanding of AI content and SEO tools, and ability to use them strategically to speed up research, ideation, and production while maintaining originality and quality.
• Self-starter who thrives in a fast-paced environment and can manage multiple priorities.
• Excellent verbal and written English communication skills.
• Nice to have:
• Experience in adtech, martech, or B2B SaaS.
• Familiarity with HTML basics and CMS platforms (WordPress, Webflow).
• Knowledge of on-page technical SEO best practices.