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Cognizant
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Content Marketing (Healthcare) - Associate Director

Content Marketing (Healthcare) - Associate Director

Cognizant

10 - 15 years

0 Lacs

bengaluru

Posted:4 hours ago| Platform: GlassDoor logo

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Skills Required

content marketing healthcare leadership strategy collaboration ai compliance drive positioning cadence development research reports data storytelling strategies messaging measurement engagement consulting design saas writing editing planning management automation cms analytics publishing metrics pipeline

Work Mode

On-site

Job Type

Part Time

Job Description

Key Responsibilities

1. Thought Leadership Strategy & Ownership

Define and manage the Healthcare BU’s annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs (Payer, Provider, TriZetto) and Cognizant Corporate Marketing.
Build content themes aligned to healthcare market trends: agentic AI, OBBBA compliance, AI-powered BPaaS, payer modernization, care delivery transformation, platform modernization, etc.
Drive the “executive voice” strategy for BU leaders: positioning, narrative frameworks, POVs, content plans, and publication cadence.

2. Content Creation & Editorial Leadership

Lead the development of high-quality thought leadership assets: POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, playbooks, and more.
Ensuring content reflects deep healthcare industry context, data-backed insights, and a strong AI-led transformation perspective.
Act as the editorial gatekeeper for tone, quality, storytelling, structure, brand alignment, and compliance with healthcare marketing and corporate marketing standards.

3. Campaign Execution (End-to-End)

Convert thought leadership content into integrated campaigns across paid, owned, earned channels.
Develop channel strategies, messaging frameworks, and amplification plans.
Own campaign measurement, including reach, engagement, conversions, and mid-funnel impact.

4. Leadership Voice Development

Craft narrative pillars and content calendars for BU leaders.
Ghostwrite articles and thought pieces tailored to executive voice.
Prepare executives for speaker opportunities, panels, and industry events.

5. Research & Market Insights

Conduct deep healthcare market research- payer, provider, regulatory, AI trends and translate insights into content opportunities.
Collaborate with Analyst Relations teams on aligned content.
Integrate competitive intelligence into content strategy.

6. Collaboration & Stakeholder Management

Work closely with SMEs, consulting, product teams, sales, and corporate marketing.
Partner with design teams to build visually strong, brand-compliant assets.

Required Skills & Experience

Experience

10–15 years in content marketing, editorial strategy, or thought leadership roles.
Healthcare, consulting, enterprise tech or SaaS background preferred.
Strong ghostwriting and senior executive content development experience.
Hands-on experience running integrated content campaigns.

Core Skills

Outstanding writing, storytelling, editing, and narrative design capabilities.
Ability to simplify complex healthcare and AI topics for executive audiences.
Strong strategic thinking and content planning.
End-to-end campaign management expertise.

Tools & Competencies

Familiarity with marketing automation tools, CMS, analytics, and social publishing platforms.
Ability to brief and collaborate with cross functional teams and agencies.
Superior editorial and project management abilities.

Success Metrics (KPIs)

Volume & quality of thought leadership assets published quarterly.
CXO engagement across Media/PR, LinkedIn, and events.
Mid-funnel impact: MQL contribution and content-assisted pipeline.
Executive satisfaction with authored content and narrative strategy.
Increased share of voice across healthcare AI transformation.
Alignment of outputs with BU priorities and Cognizant’s AI-first narrative.

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