Content Manager

About the Job We're looking for a Senior Manager – Brand and Content to lead and scale content strategy, storytelling, and brand positioning for high-growth startups and innovation-driven companies. This role at GrowthJockey requires a blend of creative leadership, strategic thinking, and hands-on execution. You’ll work closely with founders, marketers, and cross-functional teams to shape content that drives business outcomes, from awareness to conversion, across digital channels. Job Description: As a Senior Manager – Brand and Content at GrowthJockey, you will own and execute end-to-end brand narratives, content strategy, and performance-driven storytelling. You’ll be responsible for crafting brand identities, running strategic content campaigns, and scaling omnichannel content across industries—especially in SaaS, health-tech, edtech, and consumer brands. If you're passionate about building brands from scratch, driving measurable content performance, and mentoring a content team, this is the role for you. Key Responsibilities: Content Strategy & Execution Develop and lead the execution of content strategies across brand, digital, and performance channels. Build brand playbooks including tone of voice, narrative frameworks, and positioning guidelines. Oversee the development of long-form, short-form, and multimedia content for websites, ads, emails, blogs, social media, and sales collaterals. Creative & Brand Leadership Shape brand identities for early-stage to growth-stage startups, ensuring consistency and strategic differentiation. Partner with design, performance marketing, and product teams to align brand strategy with visual storytelling and business goals. Lead and manage content brainstorms, creative direction, and cross-functional collaboration. Content Ops & Management Establish and run content calendars, workflows, and editorial processes for multiple clients. Oversee freelancers and in-house writers/editors, managing timelines and quality control. Set and track KPIs for content success—engagement, SEO performance, lead generation, and conversions. Cross-Functional Collaboration & Content Enablement Partner with SEO, performance marketing, design, product, and growth teams to ensure content aligns with overall brand and business goals. Qualifications Required: 3-4 years of experience in brand and content strategy, ideally within an agency or startup ecosystem. Proven ability to develop content strategies that align with business and marketing goals. Strong portfolio of work across digital content formats and industries (SaaS, B2B, D2C, Health, EdTech, etc.). Excellent writing, editing, and storytelling skills with a sharp eye for detail and tone. Experience managing content teams, freelancers, and cross-functional stakeholders. Familiarity with SEO principles, CMS platforms (Webflow, WordPress), and marketing tools (Hubspot, Notion, Figma). Strong project management and organizational skills. Growth mindset with the ability to adapt to fast-changing priorities. Show more Show less