Content and Marketing Operations Specialist

We are seeking a detail-oriented and tech-savvy Content and Marketing Operations Specialist to join our dynamic Marketing and Communications team. This role combines content creation with marketing technology management, supporting Impact Europe's mission to mobilize capital for positive impact across Europe.

As a Content and Marketing Operations Specialist, you will be the technical backbone of our marketing efforts while supporting strategic content initiatives. You'll build and optimize the marketing technology infrastructure that enables our mission-driven work, from CRM systems to automated campaigns. Beyond the initial system setup, you'll evolve into our data-driven marketing strategist, using analytics to amplify our impact across Europe's investing ecosystem.

Roles & Responsibilities

Content Creation & Management:

• Develop compelling content for website and member communications
  
• Support thought leadership content development and member story amplification
• Manage content calendars and ensure consistent messaging across all channels
• Create marketing materials for events, campaigns, and member engagement initiatives

Marketing Operations & Technology:

• Support the migration from Salesforce to HubSpot, ensuring data integrity and system optimization
• Implement marketing automation workflows and lead nurturing sequences
• Manage website content updates and basic SEO optimization
• Execute targeted email marketing campaigns and track performance metrics
• Coordinate with external vendors for design, development, and technical support

Data Analysis & Campaign Management:

• Monitor marketing performance using analytics tools and provide actionable insights
• Support member segmentation strategies and personalized communication approaches
• Track campaign effectiveness and generate regular performance reports
• Optimize conversion funnels and improve lead qualification processes

Cross-functional Collaboration:

• Work closely with Membership, Knowledge, and Policy teams to align content with organizational objectives
• Support Impact Week marketing campaigns and event communications
• Facilitate member expertise integration into content development processes

Skills & Qualities

Essential:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3+ years of experience in content marketing and marketing operations
  
• Demonstrated expertise with HubSpot (campaign management, automation setup, reporting)
  
• Experience creating high-engagement content across multiple digital platforms
  
• Strong understanding of CRM systems and marketing automation best practices
  
• Excellent written communication skills with attention to detail
  
• Self-motivated team player comfortable working in a collaborative, matrix environment
  
• Fluent English (C1 level); additional European languages are a plus

Desirable:

• Knowledge of the impact investing or sustainable finance ecosystem
• Experience with website management platforms (Drupal preferred)
• Background in B2B marketing within membership organizations or professional networks
• Understanding of European business culture and stakeholder communication

Why join us

• Drive meaningful change in the European impact investing landscape
• Work with a passionate, international team committed to systemic transformation
• Enjoy flexible hybrid working arrangements with professional development opportunities
• Contribute to high-profile events and thought leadership initiatives that shape policy and practice

Applications will be reviewed on a rolling basis so we strongly encourage early applications. The application deadline is July 25th 2025.

Impact Europe is an equal opportunity employer. We celebrate and embrace diversity in all its forms and are committed to creating an inclusive environment for all of our employees.