Consultant- Personal Branding

Our client, an investor, bridging vision to reality is looking for a Consultant- Personal Branding.

Branding Consultant

Key Responsibilities-

Brand Foundation & Audit

Develop a clear brand foundation by articulating the individual’s story, goals, target audience, and differentiation.

Conduct a comprehensive brand audit, covering:

Digital presence (website, LinkedIn, social media, podcasts, YouTube, etc.)

Offline presence (talks, panels, press mentions, interviews)

Content quality and positioning (blogs, articles, videos, newsletters, books)

Visual identity (photography, logos, design consistency, presentations)

Competitive landscape benchmarking against industry peers and thought leaders

Strategic Insights & Deliverables

Assess current brand perception, strengths, weaknesses, and blind spots.

Conduct a gap analysis of where the brand is versus where it aspires to be.

Deliver a messaging and narrative audit ensuring alignment with stated goals.

Provide a visual identity audit for professionalism, consistency, and memorability.

Evaluate effectiveness of channels and recommend new opportunities (PR, podcasts, collaborations, communities, platforms).

Create a strategic brand roadmap with short, medium, and long-term milestones.

Advanced Brand Analysis

Gather and synthesize testimonials and third-party feedback.

Conduct sentiment analysis of social content and audience engagement metrics.

Map personal brand to macro-trends such as sustainability, future of work, social entrepreneurship, and policy influence.

Implementation & Ongoing Support

Guide the execution of the strategic roadmap, including photo shoots, content, and design.

Oversee PR initiatives and secure thought leadership opportunities (panels, podcasts, media features).

Manage digital presence with regular audits, quarterly reviews, and brand strategy refinements.

Drive networking strategy, identifying relevant communities and stakeholder engagement opportunities.

Skills Required

personal branding, executive branding, or thought leadership positioning

Strong expertise in digital marketing, content strategy, PR, and communications.

Demonstrated ability to conduct brand audits and build strategic positioning roadmaps.

Experience working with senior executives, founders, or public figures is preferred.

Excellent written and verbal communication skills.

Ability to align branding with macro trends and future-focused narratives.