Consultant – NAPP Strategy 2026–2028

Terms of Reference (TOR)

Strategy Development Consultant – Fairtrade NAPP Strategy 2026–2028

Subject:Consultant – NAPP Strategy 2026–2028

1. Who We Are

The Constitution of Fairtrade NAPP was established in 2014. The organization is a member of Fairtrade International (www.fairtrade.net). Producer Networks (PNs) are regional associations that Fairtrade certified producer organizations may join if they wish. They represent small-scale producers, workers and other producer stakeholders.

Fairtrade NAPP supports and empowers Fairtrade certified farmers and workers across the Asia Pacific region. The producers share 50% ownership of the Fairtrade system and have an equal voice in all decisions that affect them. As a Producer Network, NAPP ensures their voice is heard in the system. Currently NAPP has 276 Producer Organizations across 21 countries in Asia and Pacific Region supporting more than 260000 farmers and workers.

NAPP’s mission is to facilitate the incorporation of more producers to be able to join the Fairtrade movement in Asia and the Pacific through an existing wide range of products and services. For more information please visit: www.fairtradenapp.org.Currently NAPP is working in 21 countries and supporting 15+ product categories through numerous services to the producer organizations.

2. Background and Context

2026–2028 Strategic Plan

Summary of the NAPP Strategy 2021–2025

The 2021–2025 strategy— “Doing Business with a Conscience”—was built around seven sustainability-focused service categories:

1. Sustainable Livelihoods

   – Gender-inclusive value chains, decent livelihoods, crop diversification, and value addition.

2. Sustainable Communities

   – Youth engagement, women’s empowerment, and localized entrepreneurship.

3. Sustainable Trade

   – Market expansion, quality improvements, business resilience.

4. Sustainable Technology

   – Digital traceability, smart tech for agri-practices.

5. Sustainable Collaborations

   – Strategic partnerships and advocacy to promote domestic and ethical markets.

6. Sustainable Environment

   – Circular economy models, climate adaptation pilots.

7. Sustainable Fairtrade System

   – Stronger country networks, compliant governance, certification+ services.

The strategy emphasized transparency, resilience, innovation, and the transformation of Fairtrade from niche to mainstream—while confronting introspective questions about cost competitiveness, trust, relevance, and the future role of certification.

3. Purpose of the Consultancy

2026–2028 Strategic Plan

4. Objectives of the Assignment

• Assessment of current strategy

  : Conduct strategic reviews and assess performance under the 2021–25 framework.

• Facilitate Strategic Planning:

  Lead the design and facilitation of the strategic planning process, integrating internal evaluations, market and policy trends, and Fairtrade global system priorities and Identify emerging priorities

• Stakeholder Engagement:

  Coordinate inclusive consultations with producer organizations, staff, Board members, and partners to gather strategic inputs.

• Draft Strategic Documents:

  Translate stakeholder insights and analyses into a comprehensive and actionable strategic framework for 2026-28

• Support Communication:

  Help develop communication materials (e.g. summary documents and presentations) to share the strategy with internal and external stakeholders.

5. Scope of Work

The consultant will be responsible for:

• Conducting a

  review of the current (2021–2025) strategy

  , lessons learned, and organizational performance.
• Leading

  internal and external stakeholder consultations

  , including country/regional teams and thematic advisors (e.g. gender, youth, climate, HREDD, LI/LW).
• Consultation with FT NAPP Board to align the strategic mission with Board’s vision.
• Coordinating

  focus groups or surveys

  with producer organizations across various countries to ensure inclusiveness.
• Drafting the

  2026–2028 Strategy Document

  , including:
• Vision, mission, and values review (if needed)
• Strategic pillars and objectives
• Theory of Change or results framework
• Key implementation directions
• Preparing a

  PowerPoint summary and 2-page strategy brief

  for communication use.

6. Deliverables

• Inception Report (work plan, methodology) – Week 2
• Stakeholder Consultation Summary – Week 6
• Draft Strategy Document – Week 9
• Final Strategy Document and Summary – Week 12
• Strategic Presentation (PPT) – Week 12

7. Duration of the Assignment

three months (12 weeks)

8. Required Qualifications

The ideal Consultant or Consultancy Firm should possess the following qualifications and experience:

• Strategic Planning Expertise

  : Proven experience in strategic planning for organizations with a regional presence and international affiliation. Familiarity with the Fairtrade system and experience working with diverse international stakeholders or certification schemes is highly desirable, alongside a strong understanding of the Asian context.

• Sector Expertise:

  In-depth knowledge of agriculture, smallholder farmer and worker support, sustainability, and sustainable development. Expertise in thematic areas under review and experience with delivering similar assignments are advantageous.

• Innovation and Methodological Proficiency

  : Demonstrated ability to propose innovative

solutions and familiarity with relevant strategic frameworks and methodologies, such as SWOT, PESTEL, and Theory of Change.

• Facilitation and Engagement Skills

  : Strong facilitation skills and the ability to engage

 effectively with a broad range of stakeholders, including producers, board members, staff, and partners (regional and International).

• Analytical and Synthesis Skills

  : Proven ability to conduct stakeholder consultations, synthesize complex inputs, and translate them into coherent, actionable strategic documents

• Communication Skills

  : Excellent written and verbal communication skills in English, including the capacity to present ideas clearly and effectively to diverse audiences.

9. Application Process

Interested consultants/firms are requested to submit the following:

• Technical proposal (max 5 pages) including methodology, timeline, and team composition
• List of deliverables along with the timeline
• CV(s) of consultant(s) highlighting relevant experience
• Financial proposal with clear cost breakdown
• Declaration of relationships – describe if your organization/employees have any business or personal relationships connected to NAPP;
• Two previous reports/documents on similar project/line to be submitted.
• Two recent references for similar work

*Budget:

*Payment Terms:

*Deadline for Submission: [19.07.2025]

*Send Proposals to: