Virtual Training & Resource Development on Impact Storytelling and Writing Skills for Fairtrade NAPP Youth

Terms of Reference (TOR)

Virtual Training & Resource Development on Impact Storytelling and Writing Skills for Fairtrade NAPP Youth

1. Background

Fairtrade Network of Asia and Pacific Producers (Fairtrade NAPP) is committed to empowering young leaders across producer organizations by equipping them with knowledge and tools to communicate their impact through compelling stories effectively. As part of this effort, Fairtrade NAPP seeks to engage an expert organisation to conduct a 4-hour virtual training session on developing impact stories, including writing skills, storytelling processes, methodologies, and best practices, tailored to Fairtrade values.In addition, the selected organisation will be responsible for developing a comprehensive self-paced learning module, including writing guidelines, case studies, templates, and instructional videos on impact storytelling and visual documentation (photo/video), specifically aligned with the Fairtrade context.

2. Objectives of the Assignment

• To build the capacity of Fairtrade youth members to develop powerful, data- backed, human-centered impact stories.
• To improve writing and communication skills needed to convey impact effectively and authentically.
• To provide practical tools and examples to structure and narrate impact stories in a Fairtrade-aligned context.
• To produce educational content for self-paced learning on story writing, ethical photography, and video documentation.

3. Scope of Work

•  The selected organisation will be responsible for: Training Delivery
• Conduct a 4-hour virtual training session (can be split into two 2-hour sessions) for selected Fairtrade youth from across the region, covering:
• Understanding Impact Storytelling
• Why storytelling matters in the development and Fairtrade context
• Story types (beneficiary-led, community, project-based, etc.)
• Story Structure & Process
• Key elements: setting, characters, problem, intervention, change, and call to action
• Use of data and emotional appeal
• Flow and coherence of story narratives
• Writing Skills for Impact
• Basics of good writing: clarity, tone, grammar, and flow
• Writing for audiences: donors, consumers, and communities
• From idea to written narrative: planning, drafting, editing
• Visual Storytelling
• Basics of ethical photo and video documentation
• Framing, lighting, storytelling through visuals
• Consent and representation guidelines
• Fairtrade Context
• Embedding Fairtrade values and themes (youth, gender, environment, governance, etc.)
• Aligning stories with impact indicators and Fairtrade Premium interventions

B. Development of Self-Paced Learning Modules Create a comprehensive digital toolkit that includes:

• Step-by-Step Guide to Developing and Writing Impact Stories
• Writing templates and prompts
• Ethical storytelling checklists
• Photo and video documentation guidelines
• 2 Short Educational Videos (2–5 minutes each):
• How to write an effective impact story- Ethical storytelling and documentation
• Basics of mobile photography and video storytelling

4. Expected Deliverables

Deliverable

Description

Timeline

Training Agenda & Content

Detailed training outline with materials

Within 1 week of contract

Virtual Training Delivery

4-hour live virtual training session

August 12th on International Youth Day

Learning Toolkit

PDF guidebook, templates, sample stories

Within 4 weeks of contract

Educational Videos

2 instructional videos (2–5 minutes each)

Within 5 weeks of contract

Final Report

Brief report on training, feedback, and outcomes

Within 1 week of completion of training

5.Eligibility Criteria

The applicant organisation must:

• Have

  at least 5 years

  of experience in development communication, storytelling, capacity building, or journalism.
• Demonstrate expertise in

  impact writing and storytelling training

  for youth, grassroots organizations, or development sectors.
• Have experience in producing

  educational content

  including toolkits and video modules.
• Be familiar with ethical practices in storytelling, particularly for

  nonprofit and social impact sectors

  .
• Preferably have experience working with

  Fairtrade, ethical trade, or sustainability-focused initiatives

  .

6.Proposal Submission Requirements

Interested organisations must submit the following:

• Technical Proposal

  :
• Understanding of the assignment
• Methodology and approach
• Proposed training agenda
• Timeline
• Team composition and bios

• Financial Proposal

  :
• Detailed budget (inclusive of taxes and other costs)

• Previous Work

  :
• Samples of similar past work (reports, videos, toolkits)
• References from previous clients

• Minimum 02 sample work of educational videos and toolkits developed before.

7.Evaluation Criteria

Criteria

Relevance and quality of proposal 30%

Experience and qualifications 30%

Quality of previous work samples 20%

Budget and cost-effectiveness 20%

8.Timeline

• Deadline to Submit Proposal:

  [July 12th]

• Selection & Contracting:

  Within 7 days after deadline

• Training & Deliverables Completion:

  Within 5 weeks of contract signing

9.Budget : €1500

Training design & facilitation, Follow-up & reporting: €400

• Preparation and delivery of 4-hour virtual session, including materials and coordination
• Follow-up & reporting: Participant feedback summary, session documentation

10.Development of Learning Materials: €1100

Self-paced learning toolkit (PDF guidebook, templates, writing guidelines, etc.): Content creation, design, and formatting. Educational video production: 2–3 short videos (script, filming, voiceover, editing, subtitles)

Photo & visual documentation guidelines: Ethical photography and mobile storytelling guide

11.Submission & Contact

Please send your proposals to:[comms@fairtradenapp.org]

Subject Line: Proposal – Impact Storytelling Training for Fairtrade NAPP Youth

Deadline: 12th July 2025

12. Ownership & Usage Rights

Fairtrade NAPP