Chief Marketing Officer

Location:

Investment Budget:

Role Type:

About the Role

Chief Marketing Officer (CMO)

This role is ideal for someone who thrives in a fast-paced startup environment, understands ROI-driven marketing, and can convert small budgets into big results.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and execute a

  360° marketing strategy

  aligned with business goals.
• Plan and prioritize campaigns to maximize the

  ₹10 lakh investment

  .
• Build brand positioning, messaging, and communication frameworks.
• Lead the marketing team, agencies, and freelancers as needed.

2. Performance & Digital Marketing

• Create ROI-driven campaigns across Google Ads, Meta Ads, LinkedIn, and SEO.
• Launch data-driven funnels for acquisition, engagement, and retention.
• Monitor CPL, CAC, ROI, and performance dashboards.

3. Product & Brand Growth

• Define brand guidelines, tone, and storytelling frameworks.
• Work closely with product and sales to ensure market-fit messaging.
• Lead GTM (Go-To-Market) strategy for product launches.

4. Market Research & Customer Insights

• Analyze market trends, competitor insights, and industry benchmarks.
• Use analytics to refine targeting, segmentation, and positioning.

5. Budget Management (₹10 Lakh Investment)

• Strategically allocate the ₹10 lakh budget across digital, branding, content, and growth experiments.
• Ensure cost efficiency and maximum ROI from every rupee spent.
• Track budgets, vendor costs, and campaign effectiveness.

6. Team Building & Leadership

• Build and mentor a high-performing marketing team.
• Collaborate with senior leadership for long-term scalability and investor expectations.

Required Skills & Qualifications

• 5–12 years of marketing experience; at least 3 years in a leadership role.
• Strong experience with

  digital marketing, growth, branding, and analytics

  .
• Proven track record of scaling a product or startup with

  limited budgets

  .
• Deep understanding of

  performance marketing

  , funnels, and automation.
• Excellent communication, storytelling, and decision-making skills.
• Experience working with SaaS, product-based, HR-tech, or consumer platforms (preferred).

What We Offer

• Leadership role with full ownership of marketing roadmap.
• Competitive compensation + equity/ESOP options (optional).
• Opportunity to work directly with founders and shape the company’s future.
• Freedom to build and scale a marketing team from scratch.
• A ₹10 lakh dedicated marketing investment to execute your strategy.