Chief Marketing Officer

12 years

0 Lacs

Posted:12 hours ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Location:

Investment Budget:

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About the Role

Chief Marketing Officer (CMO)

This role is ideal for someone who thrives in a fast-paced startup environment, understands ROI-driven marketing, and can convert small budgets into big results.

Key Responsibilities

1. Marketing Strategy & Leadership

  • Develop and execute a

    360° marketing strategy

    aligned with business goals.
  • Plan and prioritize campaigns to maximize the

    ₹10 lakh investment

    .
  • Build brand positioning, messaging, and communication frameworks.
  • Lead the marketing team, agencies, and freelancers as needed.

2. Performance & Digital Marketing

  • Create ROI-driven campaigns across Google Ads, Meta Ads, LinkedIn, and SEO.
  • Launch data-driven funnels for acquisition, engagement, and retention.
  • Monitor CPL, CAC, ROI, and performance dashboards.

3. Product & Brand Growth

  • Define brand guidelines, tone, and storytelling frameworks.
  • Work closely with product and sales to ensure market-fit messaging.
  • Lead GTM (Go-To-Market) strategy for product launches.

4. Market Research & Customer Insights

  • Analyze market trends, competitor insights, and industry benchmarks.
  • Use analytics to refine targeting, segmentation, and positioning.

5. Budget Management (₹10 Lakh Investment)

  • Strategically allocate the ₹10 lakh budget across digital, branding, content, and growth experiments.
  • Ensure cost efficiency and maximum ROI from every rupee spent.
  • Track budgets, vendor costs, and campaign effectiveness.

6. Team Building & Leadership

  • Build and mentor a high-performing marketing team.
  • Collaborate with senior leadership for long-term scalability and investor expectations.

Required Skills & Qualifications

  • 5–12 years of marketing experience; at least 3 years in a leadership role.
  • Strong experience with

    digital marketing, growth, branding, and analytics

    .
  • Proven track record of scaling a product or startup with

    limited budgets

    .
  • Deep understanding of

    performance marketing

    , funnels, and automation.
  • Excellent communication, storytelling, and decision-making skills.
  • Experience working with SaaS, product-based, HR-tech, or consumer platforms (preferred).

What We Offer

  • Leadership role with full ownership of marketing roadmap.
  • Competitive compensation + equity/ESOP options (optional).
  • Opportunity to work directly with founders and shape the company’s future.
  • Freedom to build and scale a marketing team from scratch.
  • A ₹10 lakh dedicated marketing investment to execute your strategy.

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