Category Specialist

No. Of Openings : 1

Location : Noida 62 (On Site)

Key Responsibilities

1. Content Operations for Performance Campaigns

• Own the content pipeline for paid campaigns across Google, Meta, YouTube, UAC, programmatic, and affiliates, including ad copies, creatives, thumbnails, videos, landing page content, and experiment variants.
• Create and maintain structured trackers for content requests, approvals, versions, and go-live status, ensuring all assets are mapped to campaigns, ad sets, and audiences correctly.
• Coordinate with performance marketers, designers, video editors, and copywriters to ensure timely delivery of assets aligned to campaign briefs and KPIs.

2. Program Management of Marketing Initiatives

• Manage end-to-end execution of performance marketing programs such as major launches, seasonal bursts, lead-gen sprints, and city/state-specific initiatives.
• Build and manage program plans, timelines, dependency maps, and risk logs across channels (Search, Social, Drips, IVR, GMB, webinars, remarketing funnels).
• Run weekly/bi-weekly cadence with stakeholders to track progress, unblock issues, and ensure milestones are met across channels and teams.

3. Tracking, Reporting & Enablement

• Build and manage Google Sheets / Excel / Power BI-based trackers and dashboards to monitor content readiness, campaign go-live status, experiment coverage, and asset performance utilization.
• Partner with Business Analysts and performance marketers to tag assets correctly (UTMs, naming conventions, cohorts) and ensure data integrity for downstream reporting.
• Analyze which content types, hooks, formats, and funnels are working best by channel and share actionable insights back with creative and performance teams.

4. Stakeholder Collaboration & Governance

• Act as the operational SPOC between Performance Marketing, Creative Studio, Brand, Product/Tech, Automation/CRM, and Offline/Online Marketing for all performance content and programs.
• Set up and enforce SOPs for briefs, TATs, approvals, QA, and deployment to reduce errors and rework in high-velocity campaign environments.
• Maintain updated documentation for processes, campaign playbooks, asset libraries, and best practices to enable rapid scaling and onboarding.

5. Process Improvement & Quality Assurance

• Monitor operational bottlenecks (e.g., repeated content changes, delayed approvals, misaligned briefs) and drive continuous process improvements and automation.
• Ensure quality checks on final creatives, copies, links, and tracking before handover to media buying teams, minimizing escalation and campaign issues.
• Support experiment design (A/B tests, multivariate tests on hooks, formats, and funnels) from an ops standpoint, ensuring proper setup and version control.

Skills Required

Technical & Operational Skills

• Advanced proficiency in Google Sheets / Excel for trackers, reporting, and light automation (formulas, pivots, lookups, query).
• Working knowledge of Power BI, Data Studio, or similar tools for operational dashboards is a plus.
• Familiarity with performance marketing platforms (Google Ads, Meta Ads, YouTube, DV360, marketing automation tools) and common campaign structures.
• Comfort with managing large volumes of content assets, versions, and mappings across multiple campaigns and cohorts.

manvi.bajaj@pw.live.