Category Manager - Ecommerce

SUMMARY

As an E-commerce Category Manager, responsible for driving growth and performance across key categories on the D2C platform and online marketplaces. The role will involve end-to-end category management, including product selection, planning, launch execution, content alignment, performance analysis, and ongoing optimization to meet business targets and consumer expectations.

KEY RESPONSIBILITIES

Product Planning

• Ensure the right product assortment and depth across all online channels for assigned categories.
• Collaborate with planning teams to finalize OTB and ensure category-wise inventory alignment.
• Curate the seasonal product range based on brand presentations and sales forecasts.
• Oversee product lifecycle management and maintain healthy inventory turnover.
• Monitor and manage cover days to ensure optimum stock availability at all times.

Market Focus

• Understand evolving customer preferences to develop online-exclusive product offerings.
• Analyse digital fashion trends and incorporate relevant insights into the assortment strategy.
• Track competitor activity to identify assortment gaps, market opportunities, and category white spaces.

Product Delivery

• Coordinate with internal teams to develop and launch online-exclusive collections.
• Ensure alignment with the online launch calendar and timely execution of product rollouts.
• Work closely with buying and supply chain teams to ensure timely inward and stock availability.

Content Management

• Align with the digital calendar to ensure product content is optimized and timely.
• Collaborate with creative and marketing teams to plan and execute GTM strategies for both D2C and marketplace platforms.
• Curate and manage landing page links to ensure customers are directed to the most relevant and optimized product listings for all campaign callouts and promotions.

Product Performance and Presentation

• Analyse key performance metrics such as ROS, sell-through, clicks, and conversions to drive business decisions.
• Identify bestsellers for replenishment and manage slow movers through discounting and promotional strategies.
• Create monthly category roadmaps to meet sales and margin targets.
• Provide inputs to digital marketing teams on key seasonal highlights for campaign planning and targeting.