Phygital Project Manager

SUMMARY

Phygital Content Conceptualization, Ideation and Creation based on Brief for all Retail Activation Touchpoints and Video Walls customized to suit the Location, Store, Catchment and Season in line with Phygital Trends to Enhance Customer Experience. This role also includes Supervision of Content Scheduling from 3rd party Vendor support, Phygital Project Management for New Properties, Vendor Management, Cost, repairs, AMC and Trouble Shooting to ensure Business Continuity.

KEY RESPONSIBILITIES

Content Management

• GTM Activation Calendar Review and ensure Content readiness for the respective GTM.
• Coordinating with VM Studio and Marketing Team for Content creation/rollout wrt GTM.
• Content Scheduling for 230 Screens, along with three CMS partners.
• Coordinating with Corp and Reg IT team for Media player configuration & Snag closures.
• Forecasting trends with regards to technology and content creations.
• Conduct New tech research & share insights.
• Trouble shooting as per case specific.

Vendor Management

• Facilitate vendor coordination for hardware and software procurement.
• Ensure rate card updation with COE and supervise pilot execution.
• Manage order placement, coordinate installation activities at site with vendor and MAX Design / IT teams and ensure timely financial closures.
• Managing AMC Logbook for all out of Warranty Hardware.

PHYGITAL INFRA management (Inter and Intra Team)

• Aligning drawing inputs for NSO and RENNOVATION projects with Store Design and Project Execution Team.
• Coordinate execution activities, manage hardware and site readiness.
• Oversee VM IT Infra Management including HO/RO asset management.
• Issue analysis, and escalation/follow-up with the IT team & Vendors for hardware and software

Special Projects

Create Innovative Content for Function and Organization based on brief for Product, Brand and Event.

KEY RESULT AREAS (KRAs)

• Conceptualizing, and planning the Retail Design creatives and communication.
• Timely Scheduling of all creative adaptations
• Adherence to VM calendar
• SOP and SLA adherence