SUMMARY Ensure the budgeted sell through, stock turns and top line are achieved for all categories and departments through availability of the right stock at the right stores KEY RESPONSIBILITIES Product/Stock Management Prepare the OTB plan based on the sales budget Prepare and get sign off on the store wise allocation Send the signed off store wise allocation to the regional planers for necessary action Ensure that 45 days stock cover is maintained across all categories in the stores across the region Review the stock balance and ensure necessary actions are taken by the MC team Ensure that the inwarding of stock at RDC takes place as per the defined guidelines Highlight any deviations in the inwarding of stock at RDC Season Launch Allocation Track dispatches as per initial allocation and ensure necessary actions are taken by the MC team Ensure implementation of the planogram by the operations team Track replenishments for stores based on stock performance and availability and ensure necessary actions are taken by the MC team Review broken and healthy options fortnightly and take necessary actions Mid-Season Monitoring Get the FMS and SMS data and recommend actions to be taken for FMS and SMS with the required approvals (discounting, consolidating, promoting etc.) Ensure that recommended actions are implemented in stores across the region Track and ensure that recommended consolidations are implemented in stores across the region Undertake market and store visits for customer response, competition mapping and product gap analysis Conduct fortnightly reviews with the regional planning team to track stock status in stores and prepare projections Perform a season review with the buying team End of Season Consolidation Track stock availability region wise and ensure consolidation of the same Prepare the EOSS discount working region wise, get the necessary approvals and ensure implementation of the same in the regions Perform a season review with the buying team
SUMMARY As an E-commerce Category Manager, responsible for driving growth and performance across key categories on the D2C platform and online marketplaces. The role will involve end-to-end category management, including product selection, planning, launch execution, content alignment, performance analysis, and ongoing optimization to meet business targets and consumer expectations. KEY RESPONSIBILITIES Product Planning Ensure the right product assortment and depth across all online channels for assigned categories. Collaborate with planning teams to finalize OTB and ensure category-wise inventory alignment. Curate the seasonal product range based on brand presentations and sales forecasts. Oversee product lifecycle management and maintain healthy inventory turnover. Monitor and manage cover days to ensure optimum stock availability at all times. Market Focus Understand evolving customer preferences to develop online-exclusive product offerings. Analyse digital fashion trends and incorporate relevant insights into the assortment strategy. Track competitor activity to identify assortment gaps, market opportunities, and category white spaces. Product Delivery Coordinate with internal teams to develop and launch online-exclusive collections. Ensure alignment with the online launch calendar and timely execution of product rollouts. Work closely with buying and supply chain teams to ensure timely inward and stock availability. Content Management Align with the digital calendar to ensure product content is optimized and timely. Collaborate with creative and marketing teams to plan and execute GTM strategies for both D2C and marketplace platforms. Curate and manage landing page links to ensure customers are directed to the most relevant and optimized product listings for all campaign callouts and promotions. Product Performance and Presentation Analyse key performance metrics such as ROS, sell-through, clicks, and conversions to drive business decisions. Identify bestsellers for replenishment and manage slow movers through discounting and promotional strategies. Create monthly category roadmaps to meet sales and margin targets. Provide inputs to digital marketing teams on key seasonal highlights for campaign planning and targeting.
SUMMARY Define, Design, Publish and ensure implementation of VM Planogram & Merchandising guidelines in the stores as per the defined Brand display standards. KEY RESPONSIBILITIES DESIGN | DEVELOP PLANOGRAMS AND COMMUNCIATION Understand the customer profile and brand identity of max Creating appealing and eye-catching visual displays that lead the customer through the entire store. Identifies and implements innovative merchandising and product placement techniques strategically to increase sales Design Planograms sets as per the buying modules partnering with Buying and planning teams to ensure display consistency across stores in line with the B&M Calendar. Develop VM guidelines & Training dockets for the respective division to ensure high adaptability on retail floor ensuring consistency. Develop display & communication guidelines for Concessionaire brands in line with Max departments. Research & capture learnings to develop display guidelines along with communication plan for micro-occasions. Calendar adherence & update the weekly review meetings Competition Capture and market study to introduce new ideas and techniques. Develop relevant Product | Visual communication as per the product and trends in partnering with Buying | design and studio Team. Develop and publish right offer communication in alignment with Planning, Marketing & Buying Teams to optimise sales. CONCEPT BUILDING Propose Merchandising, Display and communication plans to support new Product Launch | New Initiatives or as per the brand/ Division Needs. Align the fixture mix and standardise the Ideal layouts in line with Buy plan drawn for the brand Support Range architecture and assortment building by Nee ideations and REVIEW AND AUDIT Review and collect feedback from the regions on the guidelines implemented and capture the necessary improvements. Train and coach, the regional teams on KMP | KYM | Display standards for successful planogram and communication execution. Implement and maintain POG at all times across the stores Maintain VM records of all seasons and learnings in archives Work with the Graphics team and create ideas for better presentation of categories and products Ensure brand identity is maintained and utilized appropriately Coordinate with NSO (VM) for store elevation and visual elements sign off Adhere to the VM calendar and regional promotions plan Ensure timely execution of seasonal and regional VM inputs Review and collect feedback from the regions on the guidelines implemented and capture the necessary improvements. Train and coach the regional teams on VM standards for successful planogram execution. CREATIVE DEVELOPMENT AND ADAPTATION Conduct market surveys to be aware of latest retail trends and draw inspirations Document seasonal domestic mapping for windows and events of competition Research and present new VM practices for benchmarked domestic and international brands Identify new display ideas and look & feel for the seasonal windows, categories and promotions Enhance customer experience through an appropriate choice of displays, trends, edutainment and value fashion Understand the POG brief from the Category Buyers Decide on the elements and signages as per the category Align to the seasonal theme and provide ideas for in-store collaterals Coordinate product shoot with Buying and Graphics team Develop ideas on the new season, new stores and VM changeovers and align with the other category VMs Prepare the planogram booklet based on inputs on fixtures and options from past sales data Create a styling docket and key highlights for the respective category Ensure implementation of POG across all stores as per defined standards Participate in seasonal execution of a mock store set up as per the POG and share the findings with regions Ensure regular POG reviews are done and feedback shared with GM VM Review the season performance versus plan and suggest the in-season VM changeover of the POG Update and communicate all VM activities through Wooqer STR ANALYSIS AND CATEGORY CONTRIBUTION Track category performance to identify FMS and SMS Provide solutions to improve sell through and increase contribution of SMS Understand the sell through at subgroup level and take appropriate actions Work closely with B&M team and provide feed-back for category display to enhance contribution
SUMMARY Phygital Content Conceptualization, Ideation and Creation based on Brief for all Retail Activation Touchpoints and Video Walls customized to suit the Location, Store, Catchment and Season in line with Phygital Trends to Enhance Customer Experience. This role also includes Supervision of Content Scheduling from 3rd party Vendor support, Phygital Project Management for New Properties, Vendor Management, Cost, repairs, AMC and Trouble Shooting to ensure Business Continuity. KEY RESPONSIBILITIES Content Management GTM Activation Calendar Review and ensure Content readiness for the respective GTM. Coordinating with VM Studio and Marketing Team for Content creation/rollout wrt GTM. Content Scheduling for 230 Screens, along with three CMS partners. Coordinating with Corp and Reg IT team for Media player configuration & Snag closures. Forecasting trends with regards to technology and content creations. Conduct New tech research & share insights. Trouble shooting as per case specific. Vendor Management Facilitate vendor coordination for hardware and software procurement. Ensure rate card updation with COE and supervise pilot execution. Manage order placement, coordinate installation activities at site with vendor and MAX Design / IT teams and ensure timely financial closures. Managing AMC Logbook for all out of Warranty Hardware. PHYGITAL INFRA management (Inter and Intra Team) Aligning drawing inputs for NSO and RENNOVATION projects with Store Design and Project Execution Team. Coordinate execution activities, manage hardware and site readiness. Oversee VM IT Infra Management including HO/RO asset management. Issue analysis, and escalation/follow-up with the IT team & Vendors for hardware and software Special Projects Create Innovative Content for Function and Organization based on brief for Product, Brand and Event. KEY RESULT AREAS (KRAs) Conceptualizing, and planning the Retail Design creatives and communication. Timely Scheduling of all creative adaptations Adherence to VM calendar SOP and SLA adherence