Plano Concept Manager

SUMMARY

Define, Design, Publish and ensure implementation of VM Planogram & Merchandising guidelines in the stores as per the defined Brand display standards.

KEY RESPONSIBILITIES

DESIGN | DEVELOP PLANOGRAMS AND COMMUNCIATION

• Understand the customer profile and brand identity of max
• Creating appealing and eye-catching visual displays that lead the customer through the entire store.
• Identifies and implements innovative merchandising and product placement techniques strategically to increase sales
• Design Planograms sets as per the buying modules partnering with Buying and planning teams to ensure display consistency across stores in line with the B&M Calendar.
• Develop VM guidelines & Training dockets for the respective division to ensure high adaptability on retail floor ensuring consistency.
• Develop display & communication guidelines for Concessionaire brands in line with Max departments.
• Research & capture learnings to develop display guidelines along with communication plan for micro-occasions.
• Calendar adherence & update the weekly review meetings
• Competition Capture and market study to introduce new ideas and techniques.
• Develop relevant Product | Visual communication as per the product and trends in partnering with Buying | design and studio Team.
• Develop and publish right offer communication in alignment with Planning, Marketing & Buying Teams to optimise sales.

CONCEPT BUILDING

• Propose Merchandising, Display and communication plans to support new Product Launch | New Initiatives or as per the brand/ Division Needs.
• Align the fixture mix and standardise the Ideal layouts in line with Buy plan drawn for the brand
• Support Range architecture and assortment building by Nee ideations and

REVIEW AND AUDIT

• Review and collect feedback from the regions on the guidelines implemented and capture the necessary improvements.
• Train and coach, the regional teams on KMP | KYM | Display standards for successful planogram and communication execution.
• Implement and maintain POG at all times across the stores
• Maintain VM records of all seasons and learnings in archives
• Work with the Graphics team and create ideas for better presentation of categories and products
• Ensure brand identity is maintained and utilized appropriately
• Coordinate with NSO (VM) for store elevation and visual elements sign off
• Adhere to the VM calendar and regional promotions plan
• Ensure timely execution of seasonal and regional VM inputs
• Review and collect feedback from the regions on the guidelines implemented and capture the necessary improvements.
• Train and coach the regional teams on VM standards for successful planogram execution.

CREATIVE DEVELOPMENT AND ADAPTATION

• Conduct market surveys to be aware of latest retail trends and draw inspirations
• Document seasonal domestic mapping for windows and events of competition
• Research and present new VM practices for benchmarked domestic and international brands
• Identify new display ideas and look & feel for the seasonal windows, categories and promotions
• Enhance customer experience through an appropriate choice of displays, trends, edutainment and value fashion
• Understand the POG brief from the Category Buyers
• Decide on the elements and signages as per the category
• Align to the seasonal theme and provide ideas for in-store collaterals
• Coordinate product shoot with Buying and Graphics team
• Develop ideas on the new season, new stores and VM changeovers and align with the other category VMs
• Prepare the planogram booklet based on inputs on fixtures and options from past sales data
• Create a styling docket and key highlights for the respective category
• Ensure implementation of POG across all stores as per defined standards
• Participate in seasonal execution of a mock store set up as per the POG and share the findings with regions
• Ensure regular POG reviews are done and feedback shared with GM VM
• Review the season performance versus plan and suggest the in-season VM changeover of the POG
• Update and communicate all VM activities through Wooqer

STR ANALYSIS AND CATEGORY CONTRIBUTION

• Track category performance to identify FMS and SMS
• Provide solutions to improve sell through and increase contribution of SMS
• Understand the sell through at subgroup level and take appropriate actions
• Work closely with B&M team and provide feed-back for category display to enhance contribution