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Job Description

About us: LEAD Group was founded in 2012 in Mumbai. Our mission is to empower India by making an excellent education affordable and accessible to every child. We do this through providing an integrated education system to K12 schools, that brings together world-class curriculum and pedagogy, developed after years of research and analysis of successful school systems across the globe, with a multi-modal framework, delivered seamlessly through tech. LEAD is the market leader and the fastest-growing School Edtech company in India. LEAD has seen rapid adoption with its products serving 8000 schools and transforming learning outcomes for 4 million students across the country. Vision: By 2028, LEAD will provide propulsive learning to 25 million students across 60,000 schools in India. Propulsive learning builds confidence to succeed in life, on par with their peers from top-ranked schools in India. Purpose of the Job: To achieve 2-3x growth of the brand (product line) through product and market innovation. Key Responsibilities: Own Innovation Roadmap for the brand to drive penetration and share of requirement among users Deep data analysis of trial, conversion, usage, retention to uncover patterns Deep consumer research to identify unmet needs, insights, and likes/dislikes Convert insights into concepts for product development and marketing initiatives Own P&L for profitable growth of the brand Pricing strategy based on cost plus, user backward and competition benchmarking Cost optimization based on unit cost analysis and benchmarking Project Management to launch product and marketing initiatives and ensure their success via collaborating with Product, tech, and academic teams Internal marketing team and external agencies Sales teams Key Skills for the Role: Thinking and Problem Solving: Strong data analysis and connecting the dot’s ability Intuition and Insight mining: Being able to observe, listen and understand consumer insights to uncover opportunities. Eye for Marketing & Brand Communication: Clarity in briefs and in experience in developing effective marketing communication. Collaboration and Influence: Proven capability to collaborate with and influence senior leaders. Financial Acumen: Strong knowledge of pricing strategies, P&L management, and ROI evaluation. Ideal Experience Profile: MBA from tier-1 colleges (IIM-A,B,C,K,I,L or ISB) 2-4 years of experience in managing - 200-500 Cr. brand or category Brand Manager/ Assistant Brand Manager from FMCG companies - HUL, P&G, Reckitt Benckiser, Nestlé, Mondelez, Marico, etc. Or Category Management roles in high growth start-ups - Zomato, Swiggy, Nykaa, Purplle, etc. Location: Mumbai Show more Show less