Category Head

Role Brief :

Category Head

Location:

Job responsibilities include:

• Own the

  end-to-end P&L

  of Men’s category – sales, margin, pricing, discounting, and profitability.
• Drive

  consumer-first category strategies

  through data, insights, and competitive benchmarking.
• Lead

  product roadmap

  decisions in partnership with R&D and supply chain – from NPD to portfolio optimization.
• Build & execute

  GTM strategies

  for new product launches – including positioning, packaging, pricing, and media strategy.
• Collaborate with the

  growth & CRM teams

  to define category-specific acquisition, retention, and CLM journeys.
• Work closely with the

  performance marketing, marketplace, and offline teams

  to deliver revenue targets.
• Monitor and improve key metrics like

  conversion rate, AOV, RTO%, and repeat purchase rate

  .
• Identify trends & opportunities via consumer insights, market intelligence, and platform analytics.
• Partner with creative and content teams to bring category narratives to life across channels.

What we are looking for:

• 4–6 years of experience in FMCG in roles like category management, brand management, or growth.
• Strong background in digital marketing with a proven track record in P&L management, GTM, or consumer lifecycle marketing.
• Strong analytical skills with a data-led mindset; experience working with insights, dashboards, and reports.
• Ability to work cross-functionally across product, supply chain, digital, and offline channels.
• Comfort with ambiguity and bias for execution – this role blends strategy with hustle.
• MBA from a Tier-1 or Tier-2 institute preferred.

Why Join Us?

• Take ownership of high-growth categories at one of India’s fastest-growing Ayurvedic D2C brands.
• Work directly with cross-functional leadership including Growth, Brand, Product & Founders.
• Create meaningful impact in improving consumer health with purpose-driven products.
• Culture of openness, innovation, and autonomy.