Business Growth Manager

Company Description

The Earth Store is a prominent and diversified Home and Kitchen brand with a strong online presence across major platforms. Highly popular among homeowners, the brand specializes in providing high-quality products that cater to home and wellness needs. As private label manufacturers, The Earth Store offers a wide array of products including crockery, home storage solutions, eco-friendly bamboo products, aroma oils, and skincare items.

We are looking for an ambitious and data-driven Business Growth Manager/Business Analyst to lead our efforts in accelerating user growth and maximizing revenue. This role is ideal for a strategic thinker with a hands-on mindset and a proven track record of building and scaling customer acquisition and retention initiatives. 

As Growth Manager, you will work across teams to identify key levers for growth, run experiments, optimize the customer's journey, and create scalable systems that drive measurable results. You will play a central role in shaping our growth engine and delivering critical business goals. 

Main Responsibilities

Your responsibilities will include: 

• Developing and executing full-funnel growth strategies—from acquisition to retention and monetization 
• Running A/B tests and conversion experiments to improve user engagement and optimize performance 
• Analyzing behavioral data to uncover growth opportunities and inform product/marketing decisions 
• Collaborating with Product, Design, Sales, and Marketing to implement scalable growth tactics 
• Managing paid and organic acquisition campaigns across digital channels. 
• Leveraging automation tools and lifecycle marketing to drive customer activation and loyalty 
• Defining and monitoring KPIs and presenting the insights to senior leadership 
• Creating performance dashboards and presenting actionable insights to senior leadership 
• Staying up to date with emerging growth tools, trends, and best practices 

Key Requirements

• Bachelor’s degree in marketing, Business, or a related field. A master's degree/MBA would be a plus. 
• Proven experience in a Growth Marketing or Growth Manager role, preferably in an E-Commerce Company. 
• Strong grasp of digital marketing channels including SEO, SEM, paid social, referral programs, and content marketing 
• Deep experience with A/B testing and analytics platforms. 
• Excellent data analysis skills and ability to translate metrics into strategy 
• Understanding of user psychology and behavioral design principles 
• You possess excellent analytical and problem-solving skills. 
• You have strong communication and presentation skills. 
• You are proactive and can work both independently and collaboratively in a fast-paced, dynamic environment. 

Share your CV - aboorva.r@earthstore.in