Business Development Officer

Job Title: Business Development Officer

Role Overview

The Business Development Officer will play a pivotal role in driving institutional growth by strengthening brand visibility, increasing student admissions, and executing high-impact business development initiatives. This role involves strategic planning, multi-channel marketing execution, and close collaboration with academic, admissions, sales, and operations teams. The ideal candidate will be a strategic thinker with strong leadership skills and a proven ability to achieve enrollment and revenue targets.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement integrated marketing and business development strategies aligned with institutional goals.
• Identify new market opportunities, define positioning strategies, and enhance overall brand presence.

2. Campaign Planning & Execution

• Plan, execute, and evaluate marketing campaigns across digital platforms, social media, print media, on-ground promotions, and events.
• Ensure consistency in brand messaging and optimize campaign performance across all channels.

3. Content & Brand Communication

• Oversee the creation of marketing collaterals including brochures, website content, blogs, advertisements, and social media creatives.
• Ensure all communication aligns with the institution’s brand voice and effectively engages the target audience.

4. Market Research & Analysis

• Conduct market research and competitor analysis to monitor industry trends, student behavior, and emerging opportunities.
• Use data-driven insights to refine marketing strategies and improve campaign effectiveness.

5. Lead Generation & Admissions Support

• Design and implement innovative lead-generation initiatives to increase inquiries and conversions.
• Support the admissions team by strengthening lead nurturing processes and improving conversion rates.

6. Budgeting & Performance Tracking

• Manage marketing budgets efficiently to ensure optimal return on investment (ROI).
• Monitor key performance indicators (KPIs), prepare performance reports, and recommend actionable improvements.

7. Stakeholder & Relationship Management

• Build and maintain strong relationships with students, parents, alumni, educational consultants, and external partners.
• Collaborate with internal teams to ensure alignment of marketing and business development initiatives.

8. Team Leadership & Coordination

• Lead, mentor, and support junior team members, fostering a culture of accountability, innovation, and performance excellence.
• Ensure seamless coordination within the team and effective cross-functional collaboration.

Qualifications & Skills

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• 2–3 years of experience in business development, sales, or marketing, preferably in the education or EdTech sector.
• Proven track record of achieving enrollment, revenue, or sales targets.
• Strong communication, interpersonal, and negotiation skills.
• Excellent analytical and reporting abilities with a data-driven approach.
• Self-motivated, result-oriented, and capable of working independently as well as in cross-functional teams.
• Willingness to travel for marketing initiatives and business expansion activities.

Job Type: Full-time

Pay: ₹25,000.00 - ₹25,500.00 per month

Work Location: In person