Business Development Manager – Education Japan

Location:Noida, Travel Across India

Employment Type: Full-Time 

Reports To: Director

**Company Overview:** 

Education Japan is a leading organization dedicated to facilitating study abroad opportunities for students aspiring to pursue education in Japan. We provide comprehensive guidance, assessment, and support services to help students achieve their academic and career goals in Japan. We are seeking a dynamic and results-driven Business Development Manager to expand our reach and impact in the Indian market.

**Job Summary:** 

The Business Development Manager will play a pivotal role in driving the growth of Education Japan by increasing lead generation through social media channels, converting leads into business opportunities, forging partnerships with educational institutions in India, and establishing a network of sub-agents to generate additional leads. The ideal candidate is a strategic thinker with excellent communication skills, a passion for education, and a proven track record in business development.

**Key Responsibilities:** 

1. **Lead Generation through Social Media:** 

  - Develop and implement strategies to boost lead generation through Education Japan’s social media channels (e.g., Instagram, LinkedIn, Facebook, YouTube). 

  - Create engaging content, campaigns, and promotions to attract prospective students interested in studying abroad in Japan. 

  - Monitor and analyze social media performance metrics to optimize lead generation efforts. 

2. **Lead Conversion and Assessment Promotion:** 

  - Engage with leads generated through social media and other channels to guide them toward taking Education Japan’s assessment exam for study abroad potential in Japan. 

  - Follow up with leads via email, phone, or virtual meetings to nurture relationships and convert them into business opportunities. 

  - Provide personalized guidance to students, highlighting the benefits of studying in Japan and Education Japan’s services. 

3. **School Partnerships in India:** 

  - Identify and connect with schools, colleges, and educational institutions across India to promote Education Japan’s programs and services. 

  - Deliver compelling presentations to school administrators, counselors, and students to showcase the value of studying in Japan. 

  - Build and maintain long-term relationships with educational institutions to establish Education Japan as a trusted partner. 

4. **Sub-Agent Network Development:** 

  - Identify and recruit sub-agents (e.g., education consultants, local agencies) to generate leads for Education Japan. 

  - Negotiate and establish partnership agreements with sub-agents to ensure mutual benefit and alignment with Education Japan’s goals. 

  - Provide training and support to sub-agents to ensure they effectively promote Education Japan’s services. 

5. **Market Research and Strategy:** 

  - Conduct market research to identify trends, opportunities, and challenges in the Indian education market related to study abroad programs. 

  - Develop and execute business development strategies to meet or exceed lead generation and conversion targets. 

  - Collaborate with the marketing team to align social media and outreach efforts with overall business objectives. 

6. **Reporting and Performance Tracking:** 

  - Maintain accurate records of leads, conversions, and partnerships using CRM tools. 

  - Provide regular reports on lead generation, conversion rates, and partnership outcomes to senior management. 

  - Continuously evaluate and refine strategies to improve performance and achieve KPIs. 

**Qualifications and Skills:** 

- Bachelor’s degree in Business Administration, Marketing, Education, or a related field (Master’s degree preferred). 

- 3+ years of experience in business development, sales, or marketing, preferably in the education or study abroad industry. 

- Proven success in lead generation and conversion through social media platforms. 

- Strong understanding of the Indian education market and study abroad trends. 

- Excellent communication, presentation, and negotiation skills. 

- Ability to build and maintain relationships with diverse stakeholders, including schools, students, and sub-agents. 

- Proficiency in CRM software (e.g., Salesforce, HubSpot etc.) and social media analytics tools. 

- Self-motivated, target-driven, and able to work independently as well as part of a team. 

- Fluency in English and Hindi; knowledge of Japanese is a plus. 

**Preferred Attributes:** 

- Passion for education and helping students achieve their international academic goals. 

- Creative problem-solver with a proactive approach to identifying and seizing opportunities. 

- Cultural sensitivity and understanding of both Indian and Japanese educational systems. 

**What We Offer:** 

- Competitive salary and performance-based incentives. 

- Opportunity to work with a dynamic, mission-driven team. 

- Professional development and growth opportunities in the international education sector.