Business Development Manager – EdTech

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About the Role

We are seeking a dynamic and target-driven Business Development Manager to drive admissions, partnerships, and revenue growth for our technical training programs (Full Stack Development, Data Science, AI/ML, Cybersecurity, Cloud, etc.). The ideal candidate understands both sales and technology education and can confidently communicate program outcomes to students, parents, and institutional partners.

Key Responsibilities

1. Sales & Revenue Growth

• Achieve monthly/quarterly admission targets for technical programs.
• Conduct counseling sessions explaining course curriculum, career paths, and placement support.
• Convert leads from inquiries, walk-ins, and digital campaigns into confirmed admissions.

2. Lead Management

• Manage CRM, follow-up pipeline, and lead status updates.
• Schedule demos, seminars, and counseling sessions for prospective students.
• Coordinate with the marketing team to improve lead quality and conversion efficiency.

3. Partnerships & Outreach

• Establish partnerships with colleges, universities, and coaching centers for student acquisition.
• Conduct workshops, webinars, seminars, and career guidance sessions.
• Support corporate outreach for placement tie-ups and hiring collaborations.

4. Product & Market Understanding

• Deep understanding of technical courses: Full Stack, Python, Java, Data Analytics, AI/ML, Cybersecurity, Cloud, DevOps, React Native, etc.
• Provide market feedback to academic and marketing teams to enhance offerings and positioning.

5. Reporting & Strategy

• Prepare weekly/monthly sales reports and revenue forecasts.
• Identify new admission channels, market opportunities, and competitive insights.
• Implement strategies for improved student acquisition and retention.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, or IT (MBA preferred).
• 2–5 years of experience in EdTech/business development/IT training sales.
• Strong communication & presentation skills (Hindi & English).
• Knowledge of IT/technical course structure and job roles.
• Strong negotiation, persuasion, and closing abilities.
• CRM management and strong reporting skills.

Key Competencies

• Target-oriented and self-driven
• Tech-aware and comfortable with IT terminology
• Strong networking and relationship-building
• Student-centric approach
• Excellent ownership & accountability