Business Development Executive

Department: Sales & Business Development

Brand: Borécha Functional Beverages

Location: Goa, India

Reports To: Business Head

Role Overview

We’re seeking a high-energy, detail-oriented Business Development Executive to drive primary and secondary sales, manage retail and modern trade merchandising, and play a critical role in backend sales operations. This role requires someone who can balance frontline selling with strong coordination skills to ensure timely order fulfillment and excellent post-sales support.

Key Responsibilites

A) Sales & Business Development

• Identify and onboard new outlets, cafés, restaurants, gyms, and wellness stores.
• Build relationships with existing partners, distributors, and store managers to drive repeat orders.

B) Merchandising & In-Store Execution

• Ensure Borécha products are properly stocked, visible, and well-merchandised at all outlets.
• Track and maintain planogram compliance across key retail and modern trade formats.
• Share regular visual reports of shelf presence and competitive benchmarking.

C) Sales Operations & Order Fulfillment

• Coordinate with internal teams, distributors, and logistics partners to ensure timely order deliveries.
• Monitor inventory levels at distributor points and flag stock-outs proactively.
• Resolve operational issues related to billing, dispatch, or order discrepancies in real-time.

Key Requirements

• Fluent Communication
• 1 years of experience in FMCG sales, preferably in beverages, health foods, or functional products.
• Strong interpersonal and negotiation skills.
• Working knowledge of Excel/Google Sheets and basic CRM tools.