Business Development Executive

Job Title: Business Development Executive

Location:

Employment Type:

About Us

We are a growing brand communications and digital marketing agency that partners with businesses to build impactful brands through strategy, design, and digital execution. From brand identity to digital presence, we help businesses shape their narrative and presence in a cluttered market.

Business Development Executive

Role Objective

agency marketing (internal promotion)

To market the agency

To generate business leads

You will play a key role in making sure the agency stays visible to potential clients and top-of-mind in the competitive landscape.

Key Responsibilities

A. Marketing the Agency (Internal Promotions)

• Plan and execute content-led marketing activities to promote the agency’s capabilities and portfolio.

• Coordinate with the creative team to develop email campaigns, marketing collaterals, case studies, and decks.

LinkedIn, Instagram, and other relevant platforms

• Draft compelling outreach content including personalized emailers, DMs, and cold messages.

• Monitor and report on engagement metrics and suggest improvements.

• Coordinate marketing initiatives such as newsletters, brand showcases and small offline activations (if needed).

B. Business Development & Lead Generation

• Identify potential client companies based on industry, scale, and marketing maturity using platforms like LinkedIn, Clutch, Google, business directories, etc.

• Build, manage, and maintain a robust lead database with contact information and engagement history.

• Initiate conversations via email, LinkedIn, or phone calls with key decision-makers (Marketing Heads, Founders, CXOs).

Founder or Strategy Head

• Follow up consistently to nurture leads and push them further down the conversion funnel.

• Maintain records of all outreach activity using CRM tools or tracking sheets.

Who You Are

• A go-getter with a strong understanding of how creative agencies operate and how brands engage service partners.

• Comfortable doing deep research, writing clean outreach copy, and confidently reaching out to potential clients.

• Naturally collaborative, yet self-driven—you enjoy working in a fast-paced creative environment.

Required Skills & Qualifications

creative, branding, or digital agency

• Excellent command over written and spoken English. (This is non-negotiable.)

• Ability to conduct internet research, identify relevant leads, and craft compelling outreach messages.

• Familiarity with tools like LinkedIn Sales Navigator, Apollo, Hunter.io, Notion, and basic CRM tools is a plus.

• Working knowledge of digital marketing, branding, and communications services.

• Strong coordination skills to work across design, digital, and strategy teams.

• Good sense of design and communication—enough to ensure quality output and relevance in messaging.

Preferred (But Not Mandatory):

• Experience in agency marketing or B2B lead generation.

• Knowledge of pitch preparation.

What You’ll Gain

• First-hand exposure to how brands are built in today’s competitive environment.

• Direct access to the agency’s founder and senior team.

• Opportunity to grow into a client-facing strategic role in business development or brand consulting.

• Being a part of a dynamic creative culture where experimentation and new ideas are welcomed.

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