Business Development Executive (BDE)

Business Development Executive (BDE) – Roles & Responsibilities 1. Institutional Outreach & Partnerships College & Institute Visits: Regularly visit colleges and institutes to meet TPOs, HODs, and Principals. Represent Study Smart professionally and build strong, long-term relationships to drive future collaborations. MoUs with Institutes: Identify and finalize partnerships with language institutes, test prep centres, and high-end course providers. Drive negotiations and facilitate signing of MoUs for mutually beneficial engagement. MoUs with Colleges: Pitch and execute institutional tie-ups with colleges for long-term collaborations such as desks, exclusive counseling, or co-branded initiatives. Ensure visibility for Study Smart across college platforms. 2. Referral & TPO Engagement Programs Referral Program with TPOs: Design and roll out referral models for TPOs and HODs, encouraging them to recommend Study Smart to students. Maintain professional relationships while ensuring compliance and transparency in any referral-based engagements. TPO Follow-ups: Engage TPOs with regular updates on events, student feedback, and success stories to keep the relationship active and positive. 3. Event Planning & Execution Seminars & Student Desks: Organize and execute on-campus seminars, desks, and career counselling drives. Ensure all logistics, branding, and marketing materials are arranged and executed effectively. Representation at Events: Actively participate in college fests, job fairs, exhibitions, and workshops. Represent Study Smart at all external events  4. Promotions & Data Collection Offline Promotion: Execute offline branding activities like poster displays, canteen branding, and pamphlet distribution at colleges and coaching classes. Lead Generation: Collect high-quality student data during events, visits, and promotions for future engagement. Ensure leads are updated and categorized in CRM with relevant tags. 5. IELTS & Coaching Promotion Exam Centre Outreach: Visit IELTS, TOEFL, and other test centres to promote Study Smart’s coaching services. Interact with aspirants and distribute flyers, capturing interest and contact details. 6. Campus Ambassador Program Recruitment & Management: Recruit student ambassadors and marketing interns in colleges to promote Study Smart. Maintain regular contact, share marketing content, and track performance of ambassadors. 7. Reporting & Coordination Documentation & Reporting: Submit daily visit reports, weekly performance summaries, and event outcome reports. Maintain a record of meetings with institutions and progress on partnership discussions. Key Performance Indicators (KPIs) Number of College/Institute Visits per Month MoUs Signed with Institutes/Colleges Leads Generated from Events/Visits Number of Seminars & Counselling Day Conducted Event Attendance & Registrations Referral Leads via TPOs Branding Activities Executed (Canteens, Posters, etc.) Campus Ambassadors Recruited & Active Data Submission & Reporting Accuracy Monthly Target Achievement (Visits, Leads, MoUs, Seminar, Data Collected)