Business Development Associate – Digital Agency -Inbound B2B | MarTech -AI And Digital Strategy

About the job

About Pulp Strategy

Pulp Strategy is a full-stack digital agency and innovation powerhouse, building strategic Digital, MarTech and AI-powered solutions for enterprise and mid-market brands. Our proprietary platforms, including Channel Command™

Role Overview

This is not a tele-calling or cold-calling role.

You will manage qualified inbound leads

funnel velocity

Key Responsibilities

Inbound Lead Qualification

· Review and qualify inbound leads from marketing, website demos, LLM SEO flows, or founder networks

· Score and prioritize leads using firmographics, urgency, and solution fit

· Maintain hygiene in CRM (e.g., Zoho) with updated lead stages and notes

Discovery, Coordination & Proposal Handoff

· Schedule and confirm discovery meetings with Strategy, Product, or Founder

· Prepare internal briefs on each lead, industry, persona, past interactions, urgency

· Coordinate with the Strategy team to prepare and dispatch tailored proposals, pitch decks, or demos. Or prepare commercial proposals

· Track proposal follow-ups, next-step commitments, and secure feedback from clients

Lead Engagement & Communication

· Maintain structured, professional communication with prospects via email, LinkedIn, and WhatsApp

· Respond to queries with speed and clarity

· Ensure all client-facing touchpoints are logged in CRM with accuracy

Funnel Reporting & Insights

· Share weekly updates on:

o MQL to SQL conversion

o Proposal tracking

o Meeting-to-deal velocity

· Flag delays, drop-offs, or red signals proactively to Business Head

Platform Familiarity (Training Provided)

· Learn and be able to explain value of:

o NeuroRank™

Channel Command™

Yukti AI

Jaldi Engage™

Digital and GTM Strategy

Ideal Candidate Profile

· 2–3 years of experience in inside sales or pre-sales

· Excellent communication, fluent in email, LinkedIn, and professional verbal interactions

· Quick learner, eager to work on AI-led solutions and IP-based selling

· High attention to detail, task tracking, and ownership of outcomes

· Confident working with CXOs, marketing heads, and enterprise personas

· Familiarity with CRM tools (HubSpot, Zoho, etc.) and funnel dashboards

What This Role Does Not Involve

· ❌ No cold calling

· ❌ No mass email campaigns

· ❌ No aggressive tele-sales scripting

Compensation & Growth

· Base CTC

Growth Path

Work Culture & Environment

· Fast-paced, entrepreneurial environment with direct access to founders

· Innovation-led: You will learn frameworks that don’t exist in traditional agencies

· Daily exposure to advanced AI tools, high-value deals, and CXO-level conversations

Location

Experience

Reports To