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Pulp Strategy is seeking a strategist with minimum 3-5 years of work experience in Strategy, media planning, business impact planning and communications including client advisory in a Digital agency. The Role is responsible for building strategy and supporting the business & client leadership team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics. As part of our hiring process, we kindly request you to complete the following criteria. Your prompt attention to this matter will facilitate a smooth and efficient hiring process. https://stagingnew.pulpstrategy.com/pulp_career/ Reporting of the role This role reports to the BD team head, 3 best things about the job: You get to work on iconic brands with an award-winning team Entrepreneurial environment with high growth opportunities and intellectual freedom. Fun on the job, with an extremely spirited and talented team Measures of success – In three months, you would have: Complete knowledge of the categories of key targeted industries Present brand, campaign strategies and data driven insights. Support the business & business team to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics. Able to understand agency and client working style and deliver on his/her day-to-day requirements Independently work on tools needed to build data driven creative campaigns To participate in idea generation sessions In six months, you would have: Developed and see at least 3 key strategies being implemented in your key accounts Developed a good client relationship, and trust. Proactively taking initiatives for sharing additional information with team and client Codify learnings and best practices on Digital, across platforms. Identify meaningful trends to bet on, in an increasingly dynamic media landscape In 12 months, you would have: Worked on end-to-end award-winning solutions and campaigns Led key client pitches with the business ream leading to additions to the agency client portfolio. Creating strategies along with cross teams and seamlessly integrating digital, on-ground, and branded content for brands. Prepared and submitted award entries. Train and mentor new joinees Some of the things we’d like you to do: Digital Landscape understanding Strong understanding of the digital platforms– Facebook, AdWords, Programmatic, affiliate, and other platforms Should be well-versed with planning tools like sem rush etc. Awareness of emerging/new technologies that can be leveraged to drive brand salience Comfort and experience with B2B, B2C digital strategy. Understanding Client Business The candidate will need to understand the client business and short- and long-term objectives Excellent creative understanding and a keen understanding of creative strategy Suggest a digital strategy/road to the client basis the objectives (working with other internal stakeholders) Understanding the brief and campaign objectives from the client Identify key audiences – sizing and profile using data points, to determine whether given audience can achieve the client’s business objective Working with the delivery teams to ensure there is a holistic pitch developed for each prospect client. A Bit About Yourself Experience: 3-5 years in an agency including client advisory candidates from Digital Agency are preferred. The candidate should be good with data management experience, with the ability to translate excel data into powerful PowerPoint representations Strong organizational skills, detail-oriented and capable of multi-tasking Solid understanding of media concepts/terms, creative and budget requirements Solid grasp of digital marketing, especially a deep knowledge of digital media Strong written and verbal communication skills including the desire to progress Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment Highly articulate, story-telling capability Self-motivated, proactive, highly organized, and drives for business results with urgency Able to design, implement, and analyze primary consumer research with minimal supervision Minimum qualifications: MBA or master’s degree in Marketing 3-5 years’ experience Show more Show less
