Business Analyst-Data Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your caAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Join Team Amex and let's lead the way together.

With a focus on strategy and analytics, US Consumer Marketing analytics & Investment Services team is responsible for driving acquisition growth & deepening engagement with cardmembers by delivering the most relevant content to the right consumer through their preferred channel(s) of choice with an eye on profitability & value maximization. Our charter is to drive revenue growth for the business and maximize return for investment on marketing dollars by accelerating innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of the team is the integration of diverse skills across all its remit. The team has a very broad range of responsibilities, resulting in a range of business growth initiatives for the US consumer card business.

The role requires exhibiting a high level of expertise in driving decisions backed by data insights, deploying statistical methodologies, strategic analytics and data techniques. This is an exciting opportunity for someone to understand the evolving consumer card marketing business & use analytics to further the business goals. He / She will drive improvements in generating data driven actionable strategies to enable business growth initiatives.

How will you make an impact in this role?

In this role, the incumbent will be part of US Consumer Marketing Analytics & Investment Services team. He / She will focus on strategy around life-time value assessment across acquisition channels and capabilities. The team works in close collaboration with Product, Marketing, Finance and other partners across BUs. The incumbent will work towards creating and owning best in class framework to evaluate & rationalize consumer profitability in prospecting ecosystem which will be foundational to enhance our targeting strategies and funding decisions while accomplishing our revenue efficiency goals. This role requires candidates with analytical bent of mind and exceptional quantitative and problem-solving skills. Prior experience in analytics roles is desirable.

Responsibilities:

• Perform in-depth data analysis to understand acquisition & customer dynamics and derive actionable insights to drive revenue for US consumer business.
  
• Develop deep understanding of consumer profitability (Life-Time Value) and acquisition landscape.
  
• Identify opportunities to enhance accuracy of Customer Life-Time value and implement solutions
  
• Evaluate impact on business of different strategies/initiatives and generate insights and recommendations.
  
• Closely monitor behavioral performance of acquisitions/customer channels and identify driving factors behind ROI and efficiency trends.
  
• Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives.
  
• Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices.
  
• Centralize and standardize Consumer Economics practice maximizing synergies across the broader acquisition team.
  

Minimum Qualifications:

• Degree in engineering, mathematics, statistics or finance combined with a master’s or other secondary professional qualification from top tier institutes.
  
• 0 to 2 years of relevant analytics experience.
  
• Strong analytical and problem-solving skills. Ability to be proactive, think quickly and make critical decisions regarding high visibility deliverables with tight timelines.
  
• Strong ability to drive results; self-starter.
  
• Strong interpersonal, written and verbal communication skills.
  
• Experience in programming languages like Big Query, Hive, SQL, SAS, Python etc.
  
• Proficient in MS Office especially excel and PowerPoint.
  

• Proficient in MS Office especially excel and PowerPoint.
  

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities