Branding Executive

Job Description

A Branding Executive is responsible for shaping a company's brand identity, perception, and strategy to drive brand awareness, loyalty, and ultimately, market share. They develop and implement branding strategies, ensuring consistency across all marketing and communication efforts, while staying abreast of market trends and consumer preferences. Key Responsibilities: Brand Strategy Development: Creating and implementing brand strategies that align with business objectives, focusing on target audience and competitive positioning. Brand Guidelines: Developing and managing brand guidelines to ensure consistent brand representation across all channels. Marketing Campaign Execution: Executing marketing campaigns to build brand awareness, drive engagement, and achieve business goals. Market Research: Conducting market research to identify emerging trends, consumer needs, and competitive landscape. Stakeholder Collaboration: Collaborating with internal and external stakeholders (e.g., marketing, sales, product teams) to ensure brand consistency. Brand Performance Monitoring: Tracking brand performance metrics (e.g., brand recognition, customer engagement) and making adjustments to strategies as needed. Competitive Analysis: Monitoring competitor activities and identifying opportunities to differentiate the brand. Content Development: Developing compelling brand messaging and content for various channels. Social Media Management: Overseeing social media strategies and ensuring brand consistency. Public Relations: Building and maintaining relationships with media outlets and influencers. Tamil candidates only Job Types: Full-time, Permanent Pay: ₹8,662.20 - ₹30,547.33 per month Benefits: Food provided Schedule: Day shift Supplemental Pay: Yearly bonus Work Location: In person