Brand Strategist

Why Varalife?

VaraSpan

Role Summary:

Job title: Manager - Brand Strategy

Location: Bangalore

Experience: 3 to 5 years

What you'll do

• Build the brand blueprint

   – turn consumer, category and cultural insight into sharp positioning, purpose and personality.

• Architect the experience

   – craft tone-of-voice, messaging frameworks and customer journeys that run consistently across D2C, Amazon, clinics and retail.

• Brief for breakthrough

   – write inspiring creative briefs and partner with in-house design, performance media and community teams to ship campaigns, launches and content.

• Prove impact

   – set brand KPIs, track sentiment, ROAS and share-of-voice; recommend optimisations in real time.

• Mentor & multiply

   – coach junior planners, share trends in longevity, wellness and D2C, and help evolve Varalife’s strategic playbook.

Key Responsibilities

• Lead brand strategy development from insight gathering through to creative brief.
• Conduct and analyse consumer, category, and competitive research to uncover insights that inform brand positioning.
• Work closely with creative, marketing, and account teams to ensure strategic alignment and execution.
• Present strategies and insights to stakeholders in a clear, persuasive manner.
• Collaborate in developing integrated marketing campaigns and new product launches.
• Monitor brand performance and industry trends to recommend ongoing improvements.

What you bring

• 3–5 years of experience in brand strategy, marketing strategy, or a related field—preferably in an agency, D2C brand or consulting environment.
• Strong understanding of branding principles, and market dynamics.

• Strong grasp on analyzing numbers and metrics to implement and iterate on creative strategies.

• Exceptional communication and presentation skills, both written and verbal.
• Ability to synthesize complex data and turn insights into actionable strategies.

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