Varalife®

Why Varalife? Varalife is India’s premier longevity-focused nutraceutical company. Our flagship products— VaraSpan and VaraCare —translate cutting-edge aging science into daily nutrition. Backed by the Govt. of India and leading research partners, we’re scaling fast and need a strategist who can shape a category-defining brand. Role Summary: Job title: Manager - Brand Strategy Location: Bangalore Experience: 3 to 5 years Job Description What you'll do Build the brand blueprint – turn consumer, category and cultural insight into sharp positioning, purpose and personality. Architect the experience – craft tone-of-voice, messaging frameworks and customer journeys that run consistently across D2C, Amazon, clinics and retail. Brief for breakthrough – write inspiring creative briefs and partner with in-house design, performance media and community teams to ship campaigns, launches and content. Prove impact – set brand KPIs, track sentiment, ROAS and share-of-voice; recommend optimisations in real time. Mentor & multiply – coach junior planners, share trends in longevity, wellness and D2C, and help evolve Varalife’s strategic playbook. Key Responsibilities Lead brand strategy development from insight gathering through to creative brief. Conduct and analyse consumer, category, and competitive research to uncover insights that inform brand positioning. Work closely with creative, marketing, and account teams to ensure strategic alignment and execution. Present strategies and insights to stakeholders in a clear, persuasive manner. Collaborate in developing integrated marketing campaigns and new product launches. Monitor brand performance and industry trends to recommend ongoing improvements. What you bring 3–5 years of experience in brand strategy, marketing strategy, or a related field—preferably in an agency, D2C brand or consulting environment. Strong understanding of branding principles, and market dynamics. Strong grasp on analyzing numbers and metrics to implement and iterate on creative strategies. Exceptional communication and presentation skills, both written and verbal. Ability to synthesize complex data and turn insights into actionable strategies. Follow us on Insta to stay updated: https://www.instagram.com/varalifeofficial/