Brand Strategist

About the Role:

We are seeking a Brand Strategist Manager to lead the development and execution of impactful brand strategies for a diverse portfolio of clients. This role requires strong expertise in market research, campaign planning, GTM strategies, and brand positioning. The ideal candidate will bring a blend of creativity and analytical thinking to design brand experiences that drive growth, consistency, and engagement across channels.

Roles and Responsibilities:

As a Manager - Strategy, you will play a pivotal role in crafting engaging marketing strategies

for our clients. Your primary duties and responsibilities will include:

● Develop and implement comprehensive brand strategies and marketing plans for a

range of clients.

● Conduct market research and analyse data to inform brand positioning and strategy.

● Collaborate with clients to understand their business goals and brand objectives for

deriving GTM strategies.

● Lead the development and execution of integrated marketing campaigns from brand

and social media first.

● Coordinate with internal teams to ensure brand consistency across all channels for

key clients.

● Analyze campaign performance and provide actionable insights for optimization and

campaign executions.

● Create and manage content strategies to enhance brand engagement.

● Conduct brand training sessions and workshops for clients and internal teams if

required.

● Support business development efforts with strategic recommendations and

presentations and pitches.

● Stay updated on industry trends and best practices in branding and marketing for

categories / industries that we have clients in.

Key Skills & Competencies:

● Strong understanding of brand building, GTM strategy, and integrated marketing campaigns.

● Excellent analytical, research, and data interpretation skills.

● Strategic thinker with the ability to balance creativity and business goals.

● Strong communication, client management, and presentation skills.

● Proven ability to work cross-functionally with creative, digital, and strategy teams.

● Up-to-date knowledge of branding, social media, and marketing trends.

Qualifications & Experience:

● Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

● 4+ years of experience in brand strategy, marketing, or advertising agency environments, with at

least 2–3 years in a managerial role.

● Experience developing GTM strategies, brand campaigns, and multi-channel marketing plans.

● Demonstrated success in leading client-facing strategy and delivering measurable results.

Benefits:

● Opportunity to work with diverse clients and deliver high-quality, impactful work.

● A collaborative and inspiring work environment where your creativity will thrive.

● Competitive compensation with performance-linked incentives.

● Continuous professional development and training initiatives.

● Comprehensive health and medical benefits.