Position: Performance Marketing Specialist Location: Wagle Estate, 10 mins from Thane & Mulund stations Joining: Immediate Experience: 3+ Years Industry: Advertising & Marketing (Real Estate Clients Preferred) Company Name: Ignitic Ideas Pvt. Ltd. Company Website: www.igniticideas.in About Us: Ignitic Ideas Pvt. Ltd. is Mumbai's No. 1 real estate branding, digital marketing, and AdTech company. We specialize in creating dynamic and effective branding strategies, innovative digital marketing campaigns, and advanced advertising technology solutions for our clients. Join our team and contribute to shaping the future of digital marketing and branding! About the Role: Ignitic Ideas is looking for a Performance Marketing Specialist who thrives on numbers and knows how to run ROI-driven campaigns across digital channels. You will be responsible for the strategic planning, execution, and optimization of paid media campaigns that generate quality leads, drive conversions, maximize return on ad spend, and achieve client objectives within allocated budgets. Key Roles & Responsibilities: Plan, execute, and manage performance marketing campaigns across various platforms. Develop campaign strategies aligned with client goals, such as lead generation, conversions, or sales. Perform thorough audience research, competitor analysis, and keyword planning to maximize reach and efficiency. Optimize campaigns through rigorous A/B testing of creatives, ad copies, bidding strategies, and landing pages. Monitor key performance metrics like CTR, CPC, CPL, CPA, ROAS, and continually improve them. Create and share weekly/monthly performance reports with actionable insights and data-backed recommendations. Collaborate with the creative and content teams to guide ad creatives and landing page optimization. Stay updated with the latest trends, platform updates, and best practices in performance marketing. Set up conversion tracking through GTM, GA4, to ensure accurate measurement. Manage campaign budgets efficiently while maximizing ROI. Key Skills Required: Proven hands-on experience with Meta Ads Manager and Google Ads platforms. Strong analytical skills and understanding of digital metrics (CPL, ROAS, CTR, CPM, etc.). Knowledge of GA4, GTM, UTM parameters, and campaign attribution models. Proficiency in Excel or Google Sheets for reporting and performance analysis. Ability to handle multiple client accounts simultaneously. Must have worked in fast-paced agency setups and handled real estate or performance-heavy campaigns. Prior experience with real estate campaigns will be a strong advantage. Note (Please read carefully): We kindly request only Performance Marketing Professionals to apply, as this role is specifically focused on paid media campaigns & ROI-driven advertising. This role does not involve general digital marketing responsibilities such as SEO, social media management, or content marketing. Show more Show less