Performance Marketing Executive

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About Us:

Ignitic Ideas Pvt. Ltd. is Mumbai's No. 1 real estate branding, digital marketing, and AdTech company. We specialize in creating dynamic and effective branding strategies, innovative digital marketing campaigns, and advanced advertising technology solutions for our clients. Join our team and contribute to shaping the future of digital marketing and branding!

Job Overview:

Performance Marketing Executive

Key Responsibilities:

• Plan & Execute Lead Generation Campaigns:

Strategize, implement, and manage paid campaigns across Facebook, Instagram, Google Search, YouTube, and Google Display Network (GDN) to achieve client KPIs.

• Conversion Tracking & Analytics:

Set up and manage conversion tracking using Meta Pixel, Google Tag Manager (GTM), and ensure accurate measurement through Google Analytics.

• Campaign Optimization & Budget Management:

Monitor and optimize campaigns for key metrics like CPL (Cost per Lead), CPR (Cost per Result), CTR (Click-through Rate), and conversions while managing daily & monthly budgets effectively.

• Collaboration with Creative Team:

Work with designers and copywriters to ensure that ad creatives and messaging align with the campaign objectives and client expectations.

• A/B Testing & Experimentation:

Conduct rigorous A/B tests on ad copies, targeting audiences, placements, and bidding strategies to continually improve performance.

• Performance Reporting:

Generate daily, weekly, and monthly reports highlighting campaign performance, insights, and recommendations for optimization.

• Client Coordination & Strategy Input:

Interact with clients to understand their project USPs, target audience personas, and sales funnel dynamics to develop effective marketing strategies.

• Market Research & Trend Analysis:

Stay updated with industry trends, platform updates, and competitor campaigns to innovate and improve campaign strategies.

Key Skills Required:

• Strong understanding of Facebook Ads Manager, Google Ads (Search, Display, YouTube), and analytics
• Experience with CRM tools, lead forms, Zapier integrations
• Ability to reduce CPL while maintaining lead quality
• Knowledge of remarketing, custom audiences, and lookalike audiences
• Comfortable with tools like Google Analytics, GTM, Meta Events Manager