Performance Marketing Executive

Job Title: Executive – Performance Marketing
Location: Pune
Experience: 3–8 Years
Industry: Real Estate / Digital Marketing

Role & Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels.
• Drive qualified leads and conversions with a strong focus on CPL, CAC, ROAS, and overall ROI.
• Manage end-to-end paid campaigns including search, display, video, remarketing, and social ads.
• Analyze campaign performance using tools like Google Analytics, Meta Business Manager, and other tracking platforms.
• Conduct A/B testing on creatives, landing pages, ad copies, and audiences to improve performance.
• Collaborate with content, design, and sales teams to align marketing objectives with business goals.
• Manage budgets efficiently and ensure optimal utilization of marketing spends.
• Prepare weekly/monthly performance reports and present insights to stakeholders.
• Stay updated with latest digital marketing trends, tools, and platform updates.

Key Skills Required:

• Strong hands-on experience with Google Ads & Meta Ads
• Excellent understanding of funnel-based marketing and lead generation
• Data-driven mindset with strong analytical skills
• Experience in real estate or high-ticket lead generation (preferred)
• Knowledge of CRM integration, tracking pixels, GTM, and conversion tracking
• Good communication and stakeholder management skills

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person