Brand Strategist

brand strategist develops and executes strategies to define, build, and maintain a company's brand identity and awareness in the market. This role involves conducting market research, analyzing consumer data and trends, identifying the target audience, and creating strategic messaging and positioning. The strategist then collaborates with creative and marketing teams to implement these strategies across various channels, ensuring a consistent and positive brand experience. Key Responsibilities: Market Research & Analysis: Conduct thorough market research, analyze industry trends, competitor positioning, and consumer behavior to identify opportunities. Brand Positioning & Strategy Development: Create actionable strategies for brand positioning, voice, and messaging to differentiate the brand in the marketplace. Audience Identification: Develop detailed audience profiles, including demographics and psychographics, to understand customer needs and expectations. Content & Messaging: Formulate content pillars and develop engaging brand stories that position the brand as a thought leader. Creative & Marketing Collaboration: Work closely with creative teams, marketing departments, and other stakeholders to align strategy with implementation and ensure consistency. Performance Tracking: Monitor and analyze brand performance to refine strategies and adapt to market changes. Key Skills: Research and Analytical Skills: Ability to gather, interpret, and derive insights from data to inform strategy. Strategic Thinking: Develop innovative and holistic strategies that meet branding goals. Communication & Storytelling: Effectively communicate complex ideas and craft compelling brand narratives. Collaboration: Work effectively with cross-functional teams, including creative and marketing. Creativity: Generate new and innovative ways to market and position the brand.
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Job Type: Full-time

Pay: ₹16,272.10 - ₹46,181.85 per month

Work Location: In person