Brand & Marketing Strategist

Job Description

Brand Communication & Marketing Strategist 📍 Ahmedabad | 🌱 Full-time | 💼 Hybrid/On-site About Aamati Aamati is not just a materials innovation company—we are reimagining the future of luxury and sustainability. Born in India and built for the world, we transform mango agricultural waste into premium plant-based leather alternatives. Our vision is bold: to lead a new era where nature, technology, and design co-exist beautifully. At Aamati, we don’t just make material—we create meaning. Join us in crafting a brand that stands for innovation, elegance, and conscious living. This Role is Made for You If... You see branding as storytelling, not just strategy. You believe sustainability should inspire , not just comply. You dream of building something iconic, from the ground up. Your Mission As Brand & Marketing Strategist , you’ll be the creative engine behind Aamati’s voice, presence, and perception. This is a rare opportunity to shape how the world sees a material—and the values behind it. You’ll work directly with the founder and core team to build a bold, design-forward, globally relevant brand. What You’ll Do Brand Building & Storytelling Define and evolve Aamati’s brand identity, voice, and visual world Craft narratives that connect with fashion houses, sustainability leaders, and forward-thinking consumers Build positioning that speaks to B2B clients and resonates with global ethical design audiences Marketing Strategy & Execution Lead 360° marketing campaigns—organic + paid, digital + experiential Build and execute PR and influencer strategies to make Aamati a name to know Own storytelling across web, social, investor decks, product sheets, and brand content Creative Direction Lead visual storytelling: campaigns, photoshoots, lookbooks, packaging, decks Collaborate with top-tier designers, filmmakers, and content creators Maintain creative integrity and elevate every touchpoint Digital & Community Engagement Grow and manage Aamati’s Instagram, LinkedIn, and website Build a loyal community of early believers, creatives, and collaborators Track performance, optimize strategy, and drive digital conversions Partner & B2B Support Support product storytelling for brand collaborations and industry partners Design high-impact presentations, brochures, sample kits, and exhibition experiences Be a voice for Aamati at events, conferences, and brand showcases Who You Are A strategic thinker with a deeply creative soul Proven experience building lifestyle, D2C, or sustainable brands Obsessed with storytelling, visual detail, and brand consistency Passionate about innovation, fashion, design, and sustainability Confident writer and visual communicator Proficient in Canva, Adobe Creative Suite, Notion, Mailchimp, or similar Bonus: experience with early-stage startups or sustainable materials Why You’ll Love It Here ✨ The chance to define a category and build an iconic brand from Day 1 🌍 Work at the intersection of design, sustainability, and impact 🎨 Full creative freedom with the support of a visionary founder 🏔 Flat hierarchy, high ownership, and a collaborative environment 💰 Competitive salary + ESOPs for long-term wealth and shared success Ready to Make Your Mark? Email your resume , portfolio (if available), and a short note on why Aamati excites you to: 📩 pratik@aamatigreen.com Let’s co-create a future the world hasn’t seen before. Show more Show less