Brand & Marketing Strategist

Job Title: Manager Branding & Business Strategy 

Location: Hyderabad 

About Us: ATS India Private Limited 

About the Role: We are seeking an experienced and passionate Branding Manager to 

lead the development and execution of our brand strategy. Reporting to Vice President, 

This individual will be a key driver in shaping our brand identity, enhancing brand 

recognition, and ensuring consistent brand messaging across all touchpoints. The ideal 

The candidate will possess a strong background in brand development and brand strategy, 

with a proven track record of success, ideally gained within a marketing or creative 

agency environment. 

Key Responsibilities:

• Brand Strategy & Development:

o Develop, implement, and manage comprehensive brand strategies to 

achieve company objectives and market positioning. 

o Conduct in-depth market research, competitive analysis, and consumer 

insights to identify opportunities and inform brand decisions. 

o Define and articulate the brand's unique value proposition, mission, 

vision, and core values. 

o Oversee the development and evolution of brand guidelines, ensuring 

consistency in all visual and verbal communications. 

• Brand Management & Execution:

o Lead the execution of brand initiatives across various channels, including 

digital, print, events, and partnerships. 

o Collaborate closely with internal teams (e.g., Marketing, Product, Sales, 

Communications) to ensure brand alignment and integration in all 

activities. 

o Manage and maintain brand assets, ensuring they are up-to-date and 

accessible. 

o Monitor brand health metrics, track performance, and provide regular 

reports on brand e2ectiveness. 

• Campaign & Content Collaboration:

o Work closely with the marketing team to integrate brand strategy into 

content creation, campaigns, and promotional materials. 

o Provide brand guidance and feedback on creative assets to ensure they 

meet brand standards and objectives. 

• Agency & Vendor Management:

o If applicable, manage relationships with external marketing, creative, or 

PR agencies, ensuring their work aligns with brand strategy. 

o Oversee project timelines, budgets, and deliverables with external 

partners. 

• Innovation & Trends:

o Stay abreast of industry trends, emerging technologies, and best 

practices in branding and marketing. 

o Proactively identify opportunities for brand innovation and di2erentiation. 

Required Skills & Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or a 

related field. Master's degree is a plus. 

• 10+ years of progressive experience in brand development and brand 

strategy roles.

• Prior experience working at a marketing or creative agency is highly 

preferred.

• Proven track record of successfully developing, launching, and managing 

brands. 

• Deep understanding of branding principles, consumer behavior, and market 

dynamics. 

• Excellent strategic thinking and analytical skills, with the ability to translate 

insights into actionable brand plans. 

• Strong project management skills with the ability to manage multiple projects 

simultaneously and meet deadlines. 

• Exceptional communication (written and verbal), presentation, and 

interpersonal skills. 

• Proficiency in marketing analytics tools and brand measurement methodologies. 

• Creative and innovative mindset with an eye for design and aesthetics. 

• • Ability to work collaboratively in a fast-paced, dynamic environment.