Brand Manager

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Role Overview

The Brand Manager will lead brand strategy, communication, campaigns, and consumer-facing initiatives for TBZ. This role demands a blend of creativity, strategic thinking, and deep understanding of luxury consumer behaviour, ensuring seamless alignment with the organisation’s overall brand vision.

Key Responsibilities

Brand Strategy & Positioning

• Develop, refine, and implement brand positioning and long-term brand strategy.
• Maintain a deep understanding of the luxury/jewellery consumer and competitive landscape.
• Ensure consistent brand expression across all touchpoints — retail, digital, ATL/BTL, and experiential.

Campaign Planning & Execution

• Lead integrated marketing campaigns for festive, bridal, and collection launches.
• Brief and oversee creative agencies while partnering closely with internal teams and production houses throughout the execution process.
• Guide storytelling, visual identity, and brand messaging to ensure alignment with the TBZ brand ethos.

Digital & Social Media

• Digital-first thinking by leading content planning, social calendars, and consumer engagement alongside the digital team.
• Collaborate with CRM and digital commerce teams to align brand communication with business goals.

Consumer Insights

• Leverage market research, consumer studies, and data analytics to inform product and campaign strategies.
• Translate insights into actionable initiatives that strengthen brand preference and drive store footfall.

Budgeting & Reporting

• Track brand KPIs, campaign effectiveness, and competitive benchmarks to ensure continuous improvement.

Key Skills & Competencies

• Strong brand strategy, storytelling, and creative judgement.
• Deep understanding of luxury consumers and high-involvement categories.
• Excellent communication, presentation, and stakeholder-management skills.
• Sharp aesthetic sense with the ability to evaluate creative work.
• Analytical mindset with comfort working with data and insights.

Key Success Metrics (KPIs)

• Brand Health Scores: Improvement in Top-of-Mind Awareness (TOMA) and Consideration scores.
• Campaign Reach & Engagement: Achievement of planned media reach and social engagement targets.
• Same Store Sales Growth (SSSG): Marketing contribution to sales growth during campaign periods.
• Budget Adherence: 0% overspend on the allocated annual brand budget.

Qualifications

• MBA in Marketing/Brand Management from a reputed institute (mandatory).
• 8–10 years of experience in luxury, jewellery, lifestyle, premium fashion, or agency roles managing top-tier brands.

Proven track record in leading integrated campaigns and building premium/luxury brands