Brand Manager

Job Title: Brand Manager

Location: Gurgaon (Client Site)
Employment Type: Full-time Experience: 4+ Years Domain: IT Services (SEO + SMO Expert)

Job Summary

We are looking for a strategic and performance-driven **Brand Manager** with a proven blend of **SEO and SMO expertise** to lead digital initiatives for our IT services offerings. The ideal candidate will be responsible for driving organic growth, amplifying brand visibility across digital channels, and delivering seamless consumer engagement through innovative campaigns and data-driven strategies.

*Key Responsibilities*

*SEO Strategy & Execution:*

• Lead on-page and off-page SEO efforts to improve organic traffic, domain authority, and keyword rankings.
• Conduct technical SEO audits, competitor benchmarking, and performance reporting.
• Work with content and dev teams to ensure website architecture and content are optimized.

*Digital Campaign Leadership:*

• Develop and execute omnichannel digital campaigns across platforms like Google, Meta, LinkedIn, Twitter, and niche IT-focused communities.
• Collaborate with brand and business teams to translate IT service offerings into digital growth opportunities.

*SMO & Community Engagement:*

• Manage and grow the company’s presence on platforms such as LinkedIn, Twitter, Facebook, and YouTube.
• Create and schedule social media content, monitor engagement, and manage online reputation.
• Build and nurture online communities within the IT and tech services ecosystem.

*Content & CRM Activation:*

• Collaborate with internal teams or agencies to create impactful content for blogs, email campaigns, case studies, and social posts.
• Drive CRM and 1st-party data strategies to acquire, segment, and engage leads effectively.

*Analytics & Reporting:*

• Analyze campaign performance metrics, draw insights, and implement optimization strategies.
• Track KPIs across SEO, social media, lead generation, and website performance.

*Innovation & Trend Tracking:*

• Stay ahead of digital marketing trends, SEO algorithm updates, and social media innovations to ensure competitive advantage.

*Agency & Stakeholder Coordination:*

• Align campaign strategy with business objectives and ensure timely delivery of creative assets and campaigns.

*Preferred Attributes*

• Prior agency or client-side experience with IT services, SaaS, or technology brands. (Mandatory)
• Experience with lead generation strategies via inbound and organic channels.
• Familiarity with paid campaign management (Google Ads, LinkedIn Ads).
• Experience working on digital marketing strategies for B2B tech events, webinars, or product launches.