Brand Manager

Business: Piramal Consumer HealthcareDepartment: MarketingLocation: KurlaTravel: Medium

Job Overview

The individual in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer/shopper insights, managing the communication strategy, monitoring the key brand parameters to ensure better planning and driving digital campaigns/activations for the brand and driving omni-channel business for the brand.

Key Stakeholders: Internal

Sales team, Analytics team, Consumer Insights, Media and PR team, R&D and Innovation team

Key Stakeholders: External

Creative and Media agencies, Trade Activation agencies, Market research agencies, Customers (Trade and shopper)

Reporting Structure

Will report to – Chief Manager- Marketing

Experience

• Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers
  

Competencies

• Well versed in the digital ecosystem with hands on experience in executing digital first campaigns – influencer marketing, performance content and performance marketing
• Experience in beauty and personal category on digital and Ecommerce ecosystems
• Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources
• Strong Communication and presentation skills
  

Qualifications

Full time MBA in Marketing from Premier B-School

About Us

In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.

Equal employment opportunity

Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.

About The Team

Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.