Brand Manager

brand manager

Objectives of this role

• Understanding the behavior of the target audience and acting as a brand solutions manager

• Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager

• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI

• Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team

• Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.

Responsibilities

 • Conduct market studies and identify opportunities by being a diligent marketing brand specialist

• Undertake brand reputation projects and figure out the brand positioning

• Design brand communication strategies along with the brand director and use the right media to communicate them

• Adhere to established budgets, estimates and performance indicators

• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs

• Devise further growth strategies, and implement them from a brand innovation manager’s point of view.

Required skills and qualifications

• Prior work experience as a brand manager, or experience in assistant brand manager roles

• Up-to-date with new marketing trends and basic brand manager tasks

• Excellent command of the English language along with written and verbal skills

• Compelling research and analytical skills

• Digital marketing knowledge will be an added advantage.

Preferred skills and qualifications

• Bachelor’s degree in business, marketing, or related fields

• Perspective to see marketing from a global brand specialist’s point of view that aids expansion and growth

• Ability to think creatively and work cross-functionally within the brand manager job scope.